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English Content Marketing Specialist

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Mô tả công việc

We are seeking a highly motivated and experienced marketing professional to join our team as an English Content Marketing Specialist. The ideal candidate should have a track record of proven skills and expertise in digital marketing, with a focus on growth & branding within the English market. 

As an English Content Marketing Specialist, your primary role is to develop and execute impactful content & SEO as well as brand marketing strategies that are in line with CakeResume's business objectives and effectively resonate with our target audience in the English market. This position necessitates a profound comprehension of digital marketing strategy, audience segmentation, and the capability to drive engagement, conversions, and leads through compelling marketing initiatives.

Responsibilities:

  • Responsible for formulating SEO & content strategies aligned with the CakeResume brand across different channels/platforms to achieve marketing objectives for the English market, including but not limited to website, blog, EDM, link building, guest blogging, etc.
  • Collaborate with visual designers and internal/external content team members to execute SEO & content plans/strategies.
  • Create and maintain the content to ensure its relevance & quality to CakeResume’s audience and alignment with CakeResume’s brand & objectives.
  • Compile all SEO & content analytics to generate performance reports, and regularly monitor and provide optimization methods.
  • Research, brainstorm, and support the execution for growth & branding in the English markets through different marketing strategies, including but not limited to partnership establishment, event/campaign marketing, ads marketing, social media marketing, KOL marketing, etc. if necessary.
  • Build & maintain relationships with brands, communities, schools, and relevant organizations to grow CakeResume’s brand awareness & authority in the English markets.
  • Assist in organizing events and campaigns from ideation to execution.
  • Stay updated with industry trends, SEO & content marketing best practices, and emerging technologies to continuously innovate our strategies.

Yêu cầu

Basic Qualifications:

  • At least 2 or more years of SEO & content marketing experience, with a strong portfolio showcasing successful SEO & content strategies.
  • Excellent communication and copy writing skills in English.
  • Proficiency in using GA4 and familiarity with SEO & content performance tracking tools (e.g. Google keyword planner, Ahrefs, Google search console, etc.), along with strong data analysis and insights capabilities to suggest SEO & content optimization strategies.
  • Strong project management skills and attention to detail.


Bonus Qualifications:

  • Basic graphic design skills for visual materials.
  • Familiarity with Google Ads & Meta Ads.
  • Experience in public relations (PR), event planning, or community building for english speaking markets.

Interview process

  1. 30 mins HR Initial Phone Screen
  2. 30-60 mins Online Marketing Q&A session
  3. Take-home Exercise
  4. 1.5~2 hours Group Interview

    Please note that we will prioritize applicants who can effectively showcase their individuality as candidates, highlighting how they can contribute value to CakeResume through a well-crafted cover letter in English. Kindly share 1-3 of your key abilities and notable achievements relevant to this position with us.

    Please also make sure to include a link to your personal portfolio in the cover letter.

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    Lưu
    1
    Yêu cầu 2 năm kinh nghiệm
    480,000 ~ 840,000 TWD / năm
    Làm việc từ xa một phần
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    Về chúng tôi

    CakeResume is an international talent platform provides a world's top online resume building tool and brings global opportunities to talent in the digital age.

    Since launching in May 2016 in Silicon Valley, we now manage over 6M talent profiles & 7K company profiles on CakeResume. Innovative companies like Amazon, Google, IBM, Nvidia, TSMC, as well as leading brands of all kinds including L'Oréal, P&G, and many more are working intensively with CakeResume for better talent engagement. 

    We're a growing team of 100+ creatives, business talents, marketing gurus and techies, and are dedicated to creating an ecosystem where great talents can meet great companies efficiently, and building a world-class brand along the way! 


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