We are looking for a Growth Marketing Specialist to join our Product team and develop a strategy for exponential business growth at launch and as we scale.
The Growth Marketing Specialist will develop and execute a data-driven growth marketing strategy to drive user acquisition and activation across all paid, owned, and earned touch-points for both B2C and B2B audiences.
This role will be responsible for end-to-end performance marketing across the customer lifecycle. As a key player in the organization, the Growth Marketing Specialist will have a wide range of ownership overseeing programs that leverage content marketing, inbound marketing, PPC, SEO, ASO, CRM, email/push/SMS, and social media, and will have to cooperate with multiple teams (Business, Marketing, CS, and Product team) to carry out different growth plans.
In this role, you will develop campaigns and create experiments (A/B, multivariate testing) backed in strategy that can be scaled to drive ongoing optimization of our web and app properties. The ideal candidate is a data-enthusiast who will not only be adept at developing strategies but also at reporting results and monitoring ongoing growth tactics. As the Growth Marketing Specialist, you should have the technical skills and hacker mindset to be able to test, adjust, and launch in a fast-paced, high-growth environment.
There are three main stages in our interview process:
CakeResume is an international talent platform provides a world's top online resume building tool and brings global opportunities to talent in the digital age.
Since launching in May 2016 in Silicon Valley, we now manage over 5M talent profiles & 7K company profiles on CakeResume. Innovative companies like Amazon, Google, IBM, Nvidia, TSMC, as well as leading brands of all kinds including L'Oréal, P&G, and many more are working intensively with CakeResume for better talent engagement.
We're a growing team of 100+ creatives, business talents, marketing gurus and techies, and are dedicated to creating an ecosystem where great talents can meet great companies efficiently, and building a world-class brand along the way!