[Vietnam] Assistant Marketing Manager

Job updated 6 days ago
Actively Reviewing Resumes

Job Description

We are seeking an Assistant Marketing Manager based in Vietnam to spearhead our brand's local growth, lead a dynamic marketing team, and act as a pivotal link between Taiwan and our local marketing strategies. The ideal candidate will possess a robust marketing skill set, including but not limited to SEO, ads, brand marketing, and ideally, have connections within local media networks. The primary focus will be to elevate brand awareness, drive engagement, and contribute significantly to CakeResume’s market positioning in Vietnam.



  • Develop and execute comprehensive marketing strategies tailored to the Vietnamese market in alignment with CakeResume’s global brand objectives.
  • Mentor and lead a local marketing team, fostering a collaborative environment and ensuring cohesive execution of initiatives.
  • Drive SEO & content strategies to optimize online presence and visibility, leveraging data-driven insights.
  • Implement and manage ads campaigns, optimizing performance and making data-informed decisions.
  • Oversee brand marketing activities, including social media management, KOL collaborations, and strategic partnerships.
  • Cultivate relationships with local media outlets to enhance brand exposure and coverage.
  • Work with talent acquisition partners to hire and build a high-performing local marketing team.


  • 3+ years of demonstrable experience in marketing, with a proven track record of success in growing users and business/brand awareness in the Vietnamese market.
  • Proficiency in SEO & content strategies, ads campaign management, and brand marketing techniques.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across diverse and international teams.
  • Strategic thinker with a data-driven approach to decision-making and a track record of achieving KPIs.
  • Professional English and Vietnamese proficiency in both written and oral.
  • Experience in managing teams, fostering growth, and cultivating a positive working environment.

Interview process

  1. 30 minutes online phone screen with HR
  2. 60 minutes online Q&A session + Pre-interview task with 5-7 days deadline
  3. 2 hours online interview which includes a brain teaser, task presentation and group interview

We prefer applicants who are able to demonstrate their uniqueness as a candidate and tell us how they can bring value to CakeResume in a cover letter in English.

Within your cover letter, please also note down 3~5 points describing evidence of exceptional ability related to this role (and/or achievement in this field).

3 years of experience required
420,000,000 ~ 660,000,000 VND / year
Managing 1-5 staff
Partial Remote Work
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SaaS / Cloud Services
51 - 200 people

About us

CakeResume is an international talent platform provides a world's top online resume building tool and brings global opportunities to talent in the digital age.

Since launching in May 2016 in Silicon Valley, we now manage over 6M talent profiles & 7K company profiles on CakeResume. Innovative companies like Amazon, Google, IBM, Nvidia, TSMC, as well as leading brands of all kinds including L'Oréal, P&G, and many more are working intensively with CakeResume for better talent engagement. 

We're a growing team of 100+ creatives, business talents, marketing gurus and techies, and are dedicated to creating an ecosystem where great talents can meet great companies efficiently, and building a world-class brand along the way! 


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