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Performance Marketing Associate Specialist

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Job Description

Carousell is the leading classifieds group in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the group has a leading presence in eight markets under the brands Carousell, Mudah.my, Cho Tot, OneKyat and Ox Street, serving tens of millions of monthly active users. We have three technology development centres in Singapore, Taiwan and India, as well as offices in Hong Kong, Malaysia, Philippines, Indonesia, Myanmar, and Vietnam. Carousell is backed by leading investors, including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of solving problems for our users; having a mission-first mindset; being relentlessly resourceful; caring deeply; and staying humble to constantly improve. Together as an organisation, we make magic happen.

We are looking for a high-energy, forward-thinking performance marketer that help us to scale up our user base in Taiwan, using a variety of channels. This person would come with experience in execution of a variety of performance channels, and creation, delivery and performance reporting of a campaign end-to-end.

Responsibilities

  • Manage our performance marketing channels for Taiwan market
  • Support recommerce growth initiatives across our other recommerce markets
  • Work on a combination of channels to bring user growth and transactions to our recommerce initiatives in TW
  • Be responsible for Taiwan goals, channels, audience, messaging & marketing mix, working with the head of performance marketing
  • Bring technical expertise, drive innovative solutions that are effective in scope and costs.
  • Work cross-functionally with the rest of the local marketing team to bring our marketing communications to life in all touch points
  • Drive operational excellence - reporting, campaign setup, review and control. You are fully accountable for your work quality.

Requirements

Requirements

  • 3+ years of performance marketing with a track record of proven success in driving growth to new and existing businesses
  • Experience in setting up campaigns and delivering results across a variety of performance marketing channels, in particular SEM, Youtube, Paid Social, Line, App Installation and Display
  • Ability to marry creative excellence with campaign and media optimisation - ability to incorporate great copy, creative and storytelling. Ability to combine insights & data with visuals and messaging.
  • Interpersonal and collaboration skills to collaborate with business and marketing colleagues locally and regionally.
  • Able to effectively communicate cross-functionally with peers and positively influence them.
  • A positive growth mindset, drawing energy from collaboration, challenge and change as an opportunity
  • Experience working in a fast-paced, start up environment
  • Detail oriented, and able to juggle multiple tasks and conflicting deadlines at once
  • Excellence in Mandarin and English speaking


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Interview process

1. HR Phone Screen

2. Assignment & Meet the team

3. Meet Co-Founder

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1,000,000 ~ 1,500,000 TWD / year
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About us

Carousell Group旋轉拍賣集團是東南亞,台灣及香港領先多品類的買賣集團。集團的使命是鼓勵全球使二手商品成為購物優先選擇。該集團於2012年8月在新加坡成立,以Carousell 旋轉拍賣、Carousell Media Group、Cho Tot、Laku6、Mudah.my、OneShift、REFASH和Revo Financial,品牌在七大市場中處於領先地位, 每月為數千萬活躍用戶提供服務。Carousell獲得了主要投資者的支持,包括Telenor Group、Rakuten Ventures、Naver、STIC Investments、500 Global和Peak XV Partners (前稱為 Sequoia Capital India)。

旋轉拍賣是由一群充滿熱忱並共同努力解決有意義問題的團隊所組成。在這裡,您會發現職涯有更多的機會。我們重視、培養能夠體現旋轉拍賣價值觀並持續為用戶解決問題的人才:保持謙虛、同理關懷、有責任感、足智多謀及團隊精神,不斷進步。與旋轉拍賣一起,創造更多可能。

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.


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20K ~ 22K HKD / month
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