Company summary

We are the most global and most influential financial services institution in the world. Our global reach in over 160 countries combined with our embedded presence, product breadth and financial strength, provides us with a platform for leading a redefinition of how our industry does business. At Citigroup, we are committed to providing an environment—culture, job satisfaction, opportunity and compensation—that attracts and retains outstanding individuals all over the world. We strive to build an organization where the best people want to work and to be the first choice of where customers want to do business.

Products or services

[Institutional Clients Group]

Citi’s market-leading products and services have received high praises. Citi’s Institutional Clients Group provides top-tier local corporations, multinational companies, emerging local corporations, local financial institutions, and qualified foreign institutional investors with a full range of value-added local and cross-border products and services. Core business operations include treasury, underwriting, corporate lending, structured finance, transaction services, e-solution, global equity, equity-linked capabilities, and financial advisory expertise in M&A.

[Global Consumer Bank]

Citi’s Global Consumer Banking leads the market by pioneering Wealth Management banking service, providing wealth advisory service, local and multi-currency deposits to premium accounts, OBU products and services and a variety of mutual funds, bonds, HK and U.S. stocks. By providing customers with value-added services, Citi’s Cards business enjoys high customer satisfaction and strong brand recognition in the market.

Citi aims to become the world’s digital bank. In addition to introducing smart banking branches in 2010 and launching advanced mobile banking services in 2011 that include location-based offers and premium search, Citi possesses the innovative culture that positions it to lead the digital trend and deliver more effective, dynamic, and convenient approaches to better serve clients. Citi was also the first bank in Taiwan to introduce voice biometric authentication technology into its call center, and led the market to launch the Credit Card Application Straight-Through Process using MOICA - the government-issued MOICA (Ministry of Interior Certificate Authority) chip certification card. Citi actively adopts the Open Banking strategy to open up APIs (application programming interfaces) in collaboration with an e-commerce giant to optimize customer experience during the credit card application process.


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