工作職責

1. 市場分析與行銷策略擬定
2. 集結內部資源來達到行銷目標
3. 持續跟進並活用數位行銷新技術
4. 與日本總部和海外分部溝通

Responsibility

1. Identify target audience with proper marketing message
2. Gather internal resources to achieve project goals
3. Leveraging new digital marketing techniques to help on brand awareness and leads generation
4. Communicate with Japan HQ and overseas entities

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工作內容

1. 活動：舉辦線上直播技術研討會，不定期線下活動、年度參展，並持續優化流程，吸引報名人數和提升出席率
2. 社群：社群媒體平台管理，提升流量、內容優化以增加觸及率和互動率
3. 廣告：線上廣告活動操作，持續A/B test以優化CPM/CPL
4. 其他：成功案例客戶訪談、新聞稿/部落格編修、追蹤自來客進度

What you will do

1. Organize online/offline events to drive leads and identify for improvements
2. Develop social media (Facebook, LinkedIn) content to grow traffic and enhance audience engagement
3. Optimize paid advertising campaign by A/B testing to maximize ROI
4. Success story interview, PR release, inbound leads tracking

應徵條件

1. 至少3年以上行銷相關經驗
2. 專案管理思維
3. 專注細節, 邏輯思考
4. 創意思考, 主動學習
5. 善於團隊合作, 亦可獨立作業
6. 接受不確定性
   

We hope you have/are

1. At least 3 years of marketing experience
2. Practical and project management mindset
3. Self-motivated, attention to detail, logic thinking
4. Creativity, “can do” attitude, willing to learn
5. Team player, also able to work independently
6. Comfortable in ambiguity
7. Comfortable in setting key metric, predicting outcome, analyzing performance

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加分項目

1. B2B產業經驗
2. 資訊/雲端產業經驗
3. 線上研討會舉辦經驗
4. 媒體採購/線上廣告操作經驗
5. Canva製圖經驗

Highly desirable

1. Exposure to B2B business
2. Experience in IT/Cloud industry
3. Experience in webinars management
4. Experience in media buying
5. Experienec in Canva