Marketing Manager
职缺描述
Responsibility :
- Develop product marketing strategy and oversee marketing aspects of the product life cycle, including the market positioning.
- Draft feasible marketing plan and go-to-market strategies and leading/managing product launch processes within the sales and marketing framework.
- Perform new markets analysis and determine business cases for new opportunities.
- Utilize the knowledge of the current market, work closely with sales & product team to analyze results and identify opportunities in supporting areas related to blockchain / cryptocurrency matters including but not limited to ICO platform competitive analysis, customer needs identification and new product planning.
- Recommend strategic product solutions, create marketing ideas and take new business opportunities from concept stage to revenue generating projects.
- Build strategic relationships and partnerships with key industry players, agencies and vendors.
- Collaborate with Channel Marketing team members to deliver successful messaging.
职务需求
Must
- 5+ years’ experience in product marketing initiatives with a track record of increasing sales or customer growth Solid background of marketing expertise in top tier Software company, consumer electronics or FMCG is strongly preferred.
- Bachelor’s degree or equivalent in marketing.
- Experienced in consumer related market with a mix of marketing tools including but not limited to product marketing, digital marketing, Online-to-offline marketing, Below-the-Line and creative product design.
- Passionate about changing market dynamics and translate them into actionable strategies to achieve company objectives.
- Ability to handle high pressure and fast pace working environment.
- Data driven, excited to drive marketing results via data implementation and analysis, passionate in consumer experiences and improve their experience.
- Native in Mandarin, and proficient in English is a must.
Plus
- With experience in managing a marketing team and with knowledge of product management/business plan development.
- With partnership landscape across US/Asia Market.
- With B2B/ B2C marketing experience.
- Experienced in working overseas.
- Experienced in working in startup company.
关于我们
兩位共同創辦人——直播平台 17 直播共同創辦人陳泰元以及前 Google Taiwan 資深工程師黃偉寧於 2017 年 8 月正式啟動 柯賓漢數位金融科技。
區塊鏈的技術可以改變世界，其發展潛力無窮無盡，我們持續開發區塊鏈技術，於 2018 年 5 月正式發表創新開源底層鏈技術 DEXON，以解決目前主流鏈速度慢、擴充性低等問題，並打造擴充性高、效能佳的 Interchain 底層鏈，將吸引全球開源人投入包括底層鏈及相對應的 DApp，例如虛擬貨幣錢包等，建構能夠支持真實生活需求的完整區塊鏈生態系，讓區塊鏈技術帶來的價值能夠儘早落實到每一個人的生活當中。
我們將目光著眼於全世界，面對來自世界各地的挑戰，延攬獵豹移動副總裁施子薇 Jill Shih 加入擔任執行長，目前團隊規模已達100人，團隊陣容堅強，成員來自Google, Microsoft, IBM, Apple, Tesla, Cheetah Mobile, Mozilla, 17 Media, Gogoro, EY, Deloitte, Trend Micro, Synology, Jones Day, Lee & Li, APT等知名企業。接下來，我們將攜手實踐公司創立時的理念，透過區塊鏈技術，打造未來網路生態。
