User Growth Specialist/Manager - Contents & Copywriting - Taiwan

Updated 18 days ago

Job Description


As User Growth Specialist, youʼll be responsible for publishing or involving in the creation of various types of content for Cookpad Taiwan like social media posts, blog posts, web pages/application, and newsletter to emphasise the impact of home cooking to local people and build brand awareness of Cookpad. This is a full-time position.

About Cookpad

Cookpad is a tech company building a community platform for people to share recipe ideas and cooking tips. Our mission is to make everyday cooking fun. Not just because we like food but because we believe that cooking is a key to a happier and healthier life for people, communities and the planet.

Everyday, home cooking has a profound impact on ourselves and the world around us: it makes us healthier, connects us with our friends and family, and makes our environment more sustainable. By solving the problems related to everyday cooking and encouraging more people to cook, we believe we can help build a better world.

Our goal is to be the number one recipe sharing platform in 100 countries by 2021. It is an ambitious target that requires us to constantly adapt and enhance our service focusing on the needs and wishes of our users.

Read more about us here


As User Growth Specialist, you'll be responsible for publishing various types of content for Cookpad Taiwan like social media posts, blog posts, web pages/application and newsletter. You’ll need a deep understanding of home cooks and to be passionate about everyday home cooking and solving everyday problems of local home cooks, as we’re not looking for cooking content ideas just for entertainment. With your initiatives or content strategies, you’ll be producing marketing copy to advertise our products, writing blog posts with SEO concepts, and creating our insightful home cooking and community-friendly contents on social media. Ultimately, you will help us reach our target audience by delivering both useful and valuable information that meet the needs of local home cooks, to generate high quality engagement, traffic and conversion.

Cookpadʼs mission is to make everyday cooking fun and to help as many people as possible to discover the benefits and joy of home cooking. To-date, all of our local growth has been organic and we've done very little PR & external communications. However, we're now ready to proactively tell our story, to help people to discover Cookpad in new places and we're looking for a passionate and enthusiastic food and cooking lover to help us along the way.

  • Work with the team to provide and apply key insights or storytelling approach in everyday home cooking contents, based on local home cooks’ needs, to capture the right interests or focus on engaging with communities in the right place and right timing, including but not limited to social media posts, blog posts, web pages/application and newsletters
  • Create/localise/translate product or marketing related copy to create the best user experience and spread our company and product’s values
  • Promote contents on social networks and monitor engagement and measure web traffic to content
  • Conduct keyword research and use SEO guidelines to optimize content and update our websites and applications as needed
  • Coordinate closely with local team members to create media plan and managing all communications channels and content calendar
  • Support Cookpad’s local and global team to achieve community’s goal as required
  • Understanding of the importance of seasonal ingredients and capacity to inspire users with the creation of editorial content in the seasonal ingredients area of the inspiration feed


What we are looking for:

  • Passion for the world of cooking and for improving the world
  • Strong understanding of home cooking and enthusiastic in updating home cooking trends in Taiwan and solving their problems around everyday cooking
  • Exceptional editorial, copywriting, proofreading skills in Traditional Chinese
  • Good written and spoken English
  • Familiar with digital product space and eager to explore new digital tools or channels
  • Possess initiatives with ability to work with “Build-Measure-Learn” approach
  • Fast-learning, self-driven, detail and result oriented, prompt response and adaptable.
  • Teamwork

Desirable experience:

  • +3 year experience in content creating, content editing or copywriting with proven records
  • Proven writing or content creating experience related to cooking will be highly preferred
  • Experience in managing social media contents on various communication channels
  • Experience in an association, digital services, start-up or innovative idea that contributes to responsible consumption or sustainability will be valued
  • Work experience in the environment of an international team is a plus
  • Understanding of UX is a plus

If you do not have this kind of experience but believe you would love working for a mission-driven company, in the cover letter of your application, please tell us why you want to join Cookpad and share what value you can bring to the role of User Growth Specialist.


Why work for Cookpad?

People join us because they share our vision to improve people’s lives. We hire passionate, smart and innovative people who want to make a difference. There is freedom to be innovative and put forward brave ideas. We offer competitive fees as per market standards.

Visit to find out more about us.

What happens next?

Our hiring process is designed to let your talent shine and for us to get to know each other so we know we’re the right fit. When we receive your application, it’s reviewed by the hiring team to see if your experience and motivations are a match for what we’re looking for in the role. If it is a match, we will contact you to arrange a video call.

Equal Opportunity

The Cookpad team is made up of an incredible, diverse range of people. We are proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.

Your Privacy

When applying for a job with Cookpad, we will collect personal information about you. We use that personal information predominantly for the purposes of processing your application and analysis of our recruitment activity. You can read more about how we use your personal information in our privacy policy. If you are an applicant from Europe, you can read our privacy policy here . If you are an applicant from a country other than Europe, you can read our privacy policy here.

Interview process

1. Introduction

2. Assignment

3. Peer

4. Final

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About us

Cookpad is a tech company building a community platform that enables people to share recipe ideas and cooking tips. It’s a global platform used by on average around 100 million people every month across the world. Over 4 million recipes have been created by people in almost 70 countries.

And we’re only just getting started.

Our mission is to make everyday cooking fun. Because we believe that cooking is the key to a happier and healthier life for people, communities and the planet.

The choices we make shape our world.

And when we cook, the choices we make have an impact on ourselves, the people we cook for, the growers and producers we buy from and the wider environment.

Cookpad is growing at speed and we’re looking for exceptional people who make things happen. It takes a certain mix of creativity, ingenuity and crazy to create solutions on the scale we're looking for.

We challenge ourselves and each other because this is about something bigger than all of us. Expect talented, motivated, and interesting colleagues.

Visit for more info.


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