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Taiwan Event Planning Specialist 台灣市場活動企劃

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Job updated 21 days ago

Job Description

Our Company
Crescendo Lab Ltd. was founded in 2017 in Taiwan with the belief that MarTech would be the biggest trend in digital ads technology in the next ten years. We devoted ourselves to proving that the communication app LINE can be an ideal SaaS data analytics platform with API infrastructure. Now we are the only gold-level technical partner of LINE Taiwan.Our main product MAAC (Messaging Analytics & Automation Cloud ) offers data analysis support and automatic marketing technologies to over 450+ brands in Taiwan from industries throughout the e-commerce, retail, media, and financial fields. With our technical solution, enterprises can enhance clients' lifetime value by building a better customer experience via LINE.We are just now entering the Thailand market. We are building the team in Thailand and are looking for beginner members who will be a key part of the business and will be expected to be aware of being one of the core members of the Thailand team.

Responsibility

  • Annual event calendar incl. online and offline events, owned and partnership events.
  • Planning and executing events.
  • Annual event-related budget control and management, re-forecast
  • Events effectiveness analysis and reporting incl. campaign effectiveness metrics and overall ROI of all marketing campaigns to internal stakeholders.
  • Monitor industry-related dynamics to re-adjust strategies.

Requirements

BASIC QUALIFICATIONS

  • 4+ years in the digital marketing, PR, advertising, or event curating fields.
  • Demonstrated success in scalable campaigns, from planning to executive and reporting.
  • Ability to work independently and autonomously.
  • Bachelor's degree in business, marketing, or relevant field of study.
  • Must be fluent in oral and written English and Chinese.

PREFERRED QUALIFICATIONS

  • Passionate about the MarTech or SaaS industry.
  • Has the curiosity for new things.
  • Storytelling capabilities that effectively move specific audiences to action.
  • Experience working in a fast-paced and highly cross-functional organization with a fluid ability to operate successfully in a rapidly changing, ambiguous, and undefined environment
  • Self-motivated to work proactively on tasks
  • Great team player
  • Accomplished a range of skills from high-level strategic thinking to creative and execution

Plus

  • Familiar with BI tools and with data-driven mindset
  • Familiar with social marketing and CRM
  • Experience of speaker of event MC
  • Experience of digital media planning and execution
  • Open-minded and easy-going personality
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4 years of experience required
600,000 ~ 1,100,000 TWD / year
Optional Remote Work
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Logo of 漸強實驗室 Crescendo Lab Ltd..

About us

漸強實驗室成立於 2017 年,致力於開發與應用 MarTech 行銷科技,相信科技與數據能放大對話價值,幫助企業與品牌數位轉型與精準行銷,創造美好顧客體驗。漸強投資於科技與數據,相信科技與數據能提升廣告和訊息推播的效率,也相信以 Data 為中心的 Martech (Marketing Technology) 是最近十年來最蓬勃的數位廣告科技趨勢。

我們結合 AI 與行銷自動化等應用,開發兩大產品:

  • 全方位行銷平台 MAAC(Messaging Analytics Automation Cloud)
  • 對話式互動平台 CAAC(Conversation Analytics Automation Cloud)

漸強深耕 LINE 官方帳號,獲 LINE 官方帳號唯一金級技術夥伴認證,並擴及 SMS 簡訊等多渠道,提供行銷、客服、銷售三大面向解決方案。
我們也跨足台灣、日本、泰國市場,旗下客戶橫跨電商、零售、媒體、汽車、醫藥、餐飲、金融、政府等多元產業,至今服務超過 500 間品牌,包括 IKEA、樂天市場、PChome、星巴克、H&M、GAP 等。

Crescendo Lab was established in 2017 with a commitment to developing and applying MarTech marketing technology. We believe in amplifying the value of conversations through the use of technology and data, helping businesses and brands undergo digital transformation and precision marketing to create exceptional customer experiences.Crescendo Lab Ltd. is a technology and data-driven company dedicated to enhancing the efficiency of advertising and message dissemination. We believe that data-driven marketing technology(Martech) is the most vibrant digital advertising technology trend in the last decade.We integrate AI and marketing automation to create two flagship products:Messaging Analytics Automation Cloud (MAAC) - a comprehensive marketing platform.
Conversation Analytics Automation Cloud (CAAC) - an interactive platform for dialogues.Crescendo Lab specializes in LINE Official Accounts, holding the only Gold-level certification as LINE's exclusive tech and solution partner. Our reach extends to multiple channels, including SMS, offering solutions in marketing, customer service, and sales.We have a presence in diverse markets such as Taiwan, Japan, and Thailand, serving over 500 brands across various industries, including e-commerce, retail, media, automotive, pharmaceuticals, food and beverage, finance, and government. Our clientele includes renowned brands such as IKEA, Rakuten, PChome, Starbucks, H&M, and GAP.


Team

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CEO&Co-founder
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Backend Team Lead
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Customer Success Manager
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Sr. Product Designer
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People Generalist
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People team intern

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