Senior Marketing Specialist 資深市場行銷專員

Job updated 21 days ago
Actively Reviewing Resumes

Job Description

職務說明:

我們正在尋找一位高度積極、經驗豐富的市場行銷專員加入我們充滿活力的團隊。理想的候選人是一位具有行銷背景和豐富經驗值的創意思考者。作為資深市場行銷專員,您將負責制定和執行數位行銷戰略,管理數位廣告活動,企劃、協調與執行實體和線上活動,若具備包含如BI工具應用、Mailchimp、HubSpot,以及在B2B行業的經驗會是加分!

職責:

  • 數位行銷策略:
    • 制定全面的數位行銷戰略,提高品牌知名度並推動參與度。
    • 分析市場趨勢和競爭對手活動,找出成長機會。
    • 與跨職能團隊合作,將數位計劃整合到更廣泛的行銷活動中。
  • 數位廣告:
    • 計劃、執行並優化跨平台的數位廣告活動。
    • 監控和分析數位廣告效果,根據數據調整以獲得最佳結果。
    • 持續關注行業趨勢和新興技術,增強數位廣告工作。
  • 活動策劃與執行:
    • 計劃、協調與執行實體和線上活動,提升品牌知名度和客戶參與度。
    • 與內部團隊和外部合作夥伴合作,確保活動無縫執行。
    • 通過後續活動分析和反饋收集評估活動的成功度。
  • 內容企劃:
    • 與內容團隊密切合作,為各種行銷渠道創建引人入勝且相關的內容。
    • 確保在所有數位平台和行銷材料中的訊息一致性。
    • 提出符合品牌目標的創意內容想法。

Job Description:

We are seeking a highly motivated and experienced Marketing Specialist to join our dynamic team. The ideal candidate is a creative thinker with a strong background in marketing and a proven track record of success. As a Marketing Specialist, you will be responsible for planning and executing digital marketing strategies, managing digital advertising campaigns, coordinating both physical and online events, and utilizing bonus experiences such as BI tools, Mailchimp, HubSpot, exposure to B2B industries, and familiarity with social media channels.

Responsibilities:

  • Digital Marketing Strategy:
    • Develop and implement comprehensive digital marketing strategies to increase brand visibility and drive engagement.
    • Analyze market trends and competitor activities to identify opportunities for growth.
    • Collaborate with cross-functional teams to integrate digital initiatives into broader marketing campaigns.
  • Digital Advertising:
    • Plan, execute, and optimize digital advertising campaigns across various platforms.
    • Monitor and analyze the performance of digital ads, making data-driven adjustments for optimal results.
    • Stay informed about industry trends and emerging technologies to enhance digital advertising efforts.
  • Event Planning and Execution:
    • Plan and coordinate both physical and online events to promote brand awareness and customer engagement.
    • Collaborate with internal teams and external partners to ensure seamless execution of events.
    • Evaluate the success of events through post-event analysis and feedback collection.
  • Content Creation:
    • Work closely with the content team to develop engaging and relevant content for various marketing channels.
    • Ensure consistency in messaging across all digital platforms and marketing materials.
    • Contribute creative ideas for content that aligns with the brand's objectives.

Requirements

資格:

  • 行銷、商業或相關領域的學士學位。
  • 至少4年的行銷經驗,重點放在數位行銷。
  • 在規劃和執行數位廣告活動方面有實務經驗。
  • 具有管理多項任務和期限的專案管理技能。
  • 對於跨團隊溝通具有同理心。
  • 具有積極的創意思維和解決問題的能力。
  • 熟悉行銷分析,能夠運用數據做出決策。
  • 有計劃和執行實體和線上活動的經驗是一個優勢。

額外加分經驗:

  • 精通使用BI工具進行數據分析和報告。
  • 具備使用Mailchimp和HubSpot等行銷平台的實際經驗。
  • 具有MarTech產業或B2B操作的經驗,並理解B2B動態。
  • 熟悉CRM系統,能夠利用它們進行有針對性的行銷活動。
  • 熟悉社交媒體渠道,並具有管理社交媒體活動的經驗。
  • 具備英文口說、閱讀和撰寫的能力,能夠用英語創建簡報並提案。
  • 在英語書面溝通方面具有信心,例如編寫英文行銷文案和電子郵件活動,能夠有效地與國際團隊和客戶進行溝通。

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum of 3 years of experience in marketing, with a focus on digital marketing.
  • Proven experience in planning and executing digital advertising campaigns.
  • Strong project management skills with the ability to manage multiple tasks and deadlines.
  • Excellent communication and interpersonal skills.
  • Creative thinker with a proactive and problem-solving mindset.
  • Familiarity with marketing analytics and the ability to use data to drive decisions.
  • Experience in planning and executing both physical and online events is a plus.

Preferred Qualifications:

  • Proficiency in using BI tools for data analysis and reporting.
  • Hands-on experience with email marketing platforms such as Mailchimp and HubSpot.
  • Previous exposure to B2B industries, demonstrating an understanding of B2B marketing dynamics.
  • Familiarity with CRM systems and the ability to leverage them for targeted marketing initiatives.
  • Familiarity with social media channels and experience in managing social media campaigns.
  • Strong proficiency in spoken and written English to effectively communicate with international teams and clients.
  • Ability to create and deliver presentations in English.
  • Comfortable engaging in written communication, such as crafting marketing copy and email campaigns in English.

Interview process

Kindly submit the application via the link:

https://cresclab.teamdoor.io/s/6TEZZzkX

Thank you!

1
4 years of experience required
600,000 ~ 800,000 TWD / year
Partial Remote Work
Personal Invitation Link
This is your personal referral link for job invitation. You'll receive an email notification when someone applied for the position via your job link.
Share this job
People who applied for this job also applied for
Logo of the organization.
Full-time
Assistant
1
40K ~ 42K TWD / month
Logo of the organization.
Full-time
Entry level
3
50K ~ 58K TWD / month
Logo of the organization.
Full-time
Entry level
3
28K ~ 45K TWD / month
Logo of the organization.
Full-time
Entry level
1
500K ~ 800K TWD / year
Logo of 漸強實驗室 Crescendo Lab Ltd..

About us

漸強實驗室成立於 2017 年,致力於開發與應用 MarTech 行銷科技,相信科技與數據能放大對話價值,幫助企業與品牌數位轉型與精準行銷,創造美好顧客體驗。漸強投資於科技與數據,相信科技與數據能提升廣告和訊息推播的效率,也相信以 Data 為中心的 Martech (Marketing Technology) 是最近十年來最蓬勃的數位廣告科技趨勢。

我們結合 AI 與行銷自動化等應用,開發兩大產品:

  • 全方位行銷平台 MAAC(Messaging Analytics Automation Cloud)
  • 對話式互動平台 CAAC(Conversation Analytics Automation Cloud)

漸強深耕 LINE 官方帳號,獲 LINE 官方帳號唯一金級技術夥伴認證,並擴及 SMS 簡訊等多渠道,提供行銷、客服、銷售三大面向解決方案。
我們也跨足台灣、日本、泰國市場,旗下客戶橫跨電商、零售、媒體、汽車、醫藥、餐飲、金融、政府等多元產業,至今服務超過 500 間品牌,包括 IKEA、樂天市場、PChome、星巴克、H&M、GAP 等。

Crescendo Lab was established in 2017 with a commitment to developing and applying MarTech marketing technology. We believe in amplifying the value of conversations through the use of technology and data, helping businesses and brands undergo digital transformation and precision marketing to create exceptional customer experiences.Crescendo Lab Ltd. is a technology and data-driven company dedicated to enhancing the efficiency of advertising and message dissemination. We believe that data-driven marketing technology(Martech) is the most vibrant digital advertising technology trend in the last decade.We integrate AI and marketing automation to create two flagship products:Messaging Analytics Automation Cloud (MAAC) - a comprehensive marketing platform.
Conversation Analytics Automation Cloud (CAAC) - an interactive platform for dialogues.Crescendo Lab specializes in LINE Official Accounts, holding the only Gold-level certification as LINE's exclusive tech and solution partner. Our reach extends to multiple channels, including SMS, offering solutions in marketing, customer service, and sales.We have a presence in diverse markets such as Taiwan, Japan, and Thailand, serving over 500 brands across various industries, including e-commerce, retail, media, automotive, pharmaceuticals, food and beverage, finance, and government. Our clientele includes renowned brands such as IKEA, Rakuten, PChome, Starbucks, H&M, and GAP.


Team

Avatar of the user.
CEO&Co-founder
Avatar of the user.
Backend Team Lead
Avatar of the user.
Customer Success Manager
Avatar of the user.
People Generalist
Avatar of the user.
Sr. Product Designer
Avatar of the user.

Jobs

Full-time
Mid-Senior level
1
700K ~ 1.2M TWD / year
Save

Full-time
Mid-Senior level
1
70K ~ 130K TWD / month
Save