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Sr. Marketing specialist / Assistant marketing manager 行銷企劃(台灣市場)

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Job Description

漸強實驗室的產品是建立在通訊平台上產生的廣告數據應用。主要產品是2019年發表的 Messaging Analytics & Automation Cloud(MAAC), 結合數位廣告(Programmatic Ads)與訊息串接技術(Messaging API),發揮社交通訊軟體最大的商業效益。我們服務超過400間品牌客戶,來自電子商務、零售、媒體、金融等不同產業,包含H&M、GAP、中國信託、Ikea、Skyscanner、樂天市場、黛安芬、東森購物、天下雜誌等國內外知名企業。

漸強實驗室從 2017年成立以來迅速成長,不僅被知名 AI 集團 iKala 愛卡拉投資,更在 2019 一月成為 Google Technology Partner,也是台灣唯一的官方的 Shopify meetup partner,並在 2019 七月份拿到 LINE Technical Partner 以及 91APP 策略合作夥伴的資格,也在2022年成為LINE唯一金級合作夥伴。同時,我們也積極推展海外業務,目前和日本軟銀旗下的Treasure Data合作前進日本,也已開始拓展泰國業務。

想了解更多漸強實驗室的開發環境與企業文化,可以參考我們的職涯部落格: https://reurl.cc/QLLDN2 

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The Sr. Marketing specialist / Assistant marketing manager is expected to:

  • 規劃及執行各項行銷活動,包含策略發想、文案撰寫、專案管理等。
  • 數位廣告投放(FB/Google/Line/YT),以達活動導流與帶進B2B名單。
  • 追蹤與分析行銷數據,即時優化成效,彈性調整行銷計畫。
  • 關注Martech場趨勢,洞察受眾需求,發想創新行銷議題。
  • 規劃並主持公司對外研討會,並與內容團隊協助,產出相關內容。
  • 跨部門參與公司季度產品發表會籌備。
  • Planning and executing performance marketing campaigns, including planning strategies, copywriting, project management, etc.Operating digital advertising(FB/Google/Line/YT) to promote every B2B campaign and bring qualified leads to the BD department.
  • Tracking and analyzing data, optimizing results instantly, and adjusting the performance marketing strategies.
  • Pay attention to Martech trends, gain insight from target audience needs, and come up with innovative marketing issues.
  • Plan and host the company's webinars, and produce high-quality content by collaborating with content marketing team.
  • Plan and participate in the launch of new services and products which involve cross teams

Requirements

Required Qualifications

  • Possess 2+ years of experience in digital marketing
  • Collaborative skills with multiple teams across the business. This will often include the business department, the engineering department and product management.
  • Communication skills to present new products and write engaging copy, telling the story of products, for various marketing channels.
  • Experience in digital advertising (FB/Google/Line/YT) and be proficient media framingin Google Analytics (GA analysis)
  • Native / Bilingual Proficiency in Mandarin
  • Working proficiency in English

Preferred Qualification

  • Experience in public relations firm
  • Experience in media agency
  • Familiar with digital marketing,social media, and media framing
  • Upper-intermediate level of English is a plus

Interview process

Kindly submit the application via this link: https://cresclab.teamdoor.io/s/MnMoxwcd

Thank you!

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1
2 years of experience required
40K ~ 80K TWD / month
Optional Remote Work
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Logo of 漸強實驗室 Crescendo Lab Ltd..

About us

漸強實驗室(Crescendo Lab Ltd.)投資於科技與數據,相信科技與數據能提升廣告和訊息推播的效率,也相信以 Data 為中心的 Martech (Marketing Technology) 是最近十年來最蓬勃的數位廣告科技趨勢。

漸強實驗室的產品是建立在通訊平台上產生的廣告數據應用。主要產品是2019年發表的 Messaging Analytics & Automation Cloud(MAAC), 結合數位廣告(Programmatic Ads)與訊息串接技術(Messaging API),發揮社交通訊軟體最大的商業效益。透過在LINE官方帳號的數據追蹤與行銷自動化技術,協助超過400間品牌客戶活用數據,極大化營運成效

我們服務的客戶來自電子商務、零售、媒體、金融等不同產業,包含H&M、GAP、Ikea、Skyscanner、樂天市場、黛安芬、東森購物、天下雜誌等數百間國內外知名企業。透過使用我們的服務,客戶不需要自建技術團隊,就可以使用蒐集到的數據了解用戶畫像、分析客戶資訊、以及制訂專屬的訊息行銷解決方案。

漸強實驗室從 2017年成立以來迅速成長,不僅被知名 AI 集團 iKala 愛卡拉投資,更在 2019 一月成為 Google Technology Partner,也是台灣唯一的官方的 Shopify meetup partner,並在 2019 七月份拿到 LINE Technical Partner 以及 91APP 策略合作夥伴的資格。同時,我們也積極推展海外業務,目前和日本軟銀旗下的Treasure Data合作前進日本,也已開始拓展泰國業務。

隨著業務的拓展,我們也積極打造國際化的團隊及工作氛圍。我們深信人才是軟體公司最重要的資產和價值,並謹慎對待每一次的招募,希望可以從知識技能、文化適合、人格特質、職涯發展等方面多了解你。這也是讓面試者了解我們的機會。如果你認同我們的理念,歡迎來跟我們聊聊!

Crescendo Lab Ltd. was founded in 2017 with the belief that MarTech would be the biggest trend in digital ads technology in the next ten years. We devoted ourselves to proving that communication app LINE can be an ideal SaaS data analytics platform with API infrastructure.

​Our main product MAAC (Messaging Analytics & Automation Cloud ) offers data analysis support and automatic marketing technologies to over 400 brands from industries throughout e-commerce, retail, media, and financial fields. With our technical solution, enterprises can enhance clients' lifetime value by building a better customer experience via LINE.

We believe that people are the most valuable asset to software companies, and we are always on the lookout for talented individuals to join our growing team. Please see our open vacancies below


Team

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CEO&Co-founder
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Backend Team Lead
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Customer Success Manager
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Human Resource Manager
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Sr. Talent Acquisition Specialist

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