漸強實驗室的產品是建立在通訊平台上產生的廣告數據應用。主要產品是2019年發表的 Messaging Analytics & Automation Cloud（MAAC）， 結合數位廣告（Programmatic Ads）與訊息串接技術（Messaging API），發揮社交通訊軟體最大的商業效益。我們服務超過400間品牌客戶，來自電子商務、零售、媒體、金融等不同產業，包含H&M、GAP、中國信託、Ikea、Skyscanner、樂天市場、黛安芬、東森購物、天下雜誌等國內外知名企業。

漸強實驗室從 2017年成立以來迅速成長，不僅被知名 AI 集團 iKala 愛卡拉投資，更在 2019 一月成為 Google Technology Partner，也是台灣唯一的官方的 Shopify meetup partner，並在 2019 七月份拿到 LINE Technical Partner 以及 91APP 策略合作夥伴的資格，也在2022年成為LINE唯一金級合作夥伴。同時，我們也積極推展海外業務，目前和日本軟銀旗下的Treasure Data合作前進日本，也已開始拓展泰國業務。

想了解更多漸強實驗室的開發環境與企業文化，可以參考我們的職涯部落格: https://reurl.cc/QLLDN2 

-

The Sr. Marketing specialist / Assistant marketing manager is expected to:

• 規劃及執行各項行銷活動，包含策略發想、文案撰寫、專案管理等。
• 數位廣告投放（FB/Google/Line/YT），以達活動導流與帶進B2B名單。
• 追蹤與分析行銷數據，即時優化成效，彈性調整行銷計畫。
• 關注Ｍartech場趨勢，洞察受眾需求，發想創新行銷議題。
• 規劃並主持公司對外研討會，並與內容團隊協助，產出相關內容。
• 跨部門參與公司季度產品發表會籌備。
• Planning and executing performance marketing campaigns, including planning strategies, copywriting, project management, etc.Operating digital advertising(FB/Google/Line/YT) to promote every B2B campaign and bring qualified leads to the BD department.
• Tracking and analyzing data, optimizing results instantly, and adjusting the performance marketing strategies.
• Pay attention to Ｍartech trends, gain insight from target audience needs, and come up with innovative marketing issues.
• Plan and host the company's webinars, and produce high-quality content by collaborating with content marketing team.
• Plan and participate in the launch of new services and products which involve cross teams

Required Qualifications

• Possess 2+ years of experience in digital marketing
• Collaborative skills with multiple teams across the business. This will often include the business department, the engineering department and product management.
• Communication skills to present new products and write engaging copy, telling the story of products, for various marketing channels.
• Experience in digital advertising (FB/Google/Line/YT) and be proficient media framingin Google Analytics (GA analysis)
• Native / Bilingual Proficiency in Mandarin
• Working proficiency in English

Preferred Qualification

• Experience in public relations firm
• Experience in media agency
• Familiar with digital marketing,social media, and media framing
• Upper-intermediate level of English is a plus

Kindly submit the application via this link: https://cresclab.teamdoor.io/s/MnMoxwcd

Thank you!