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Product Marketing Manager 產品行銷經理

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Job Description

漸強實驗室的產品是建立在通訊平台上產生的廣告數據應用。主要產品是2019年發表的 Messaging Analytics & Automation Cloud(MAAC), 結合數位廣告(Programmatic Ads)與訊息串接技術(Messaging API),發揮社交通訊軟體最大的商業效益。我們服務超過400間品牌客戶,來自電子商務、零售、媒體、金融等不同產業,包含H&M、GAP、中國信託、Ikea、Skyscanner、樂天市場、黛安芬、東森購物、天下雜誌等國內外知名企業。漸強實驗室從 2017年成立以來迅速成長,不僅被知名 AI 集團 iKala 愛卡拉投資,更在 2019 一月成為 Google Technology Partner,也是台灣唯一的官方的 Shopify meetup partner,並在 2019 七月份拿到 LINE Technical Partner 以及 91APP 策略合作夥伴的資格,也在2022年成為LINE唯一金級合作夥伴。同時,我們也積極推展海外業務,目前和日本軟銀旗下的Treasure Data合作前進日本,也已開始拓展泰國業務。-我們正在找一位產品行銷人才,主要任務是擔任銜接產品與市場之間的重要橋樑,制訂進入市場策略 (Go-to-market Strategy),透過Sales & Media Kit、Product Training、Content等將產品真正帶入市場。想了解更多漸強實驗室的開發環境與企業文化,可以參考我們的職涯部落格: https://reurl.cc/QLLDN2

The Product Marketing is expected to:

  • Build on product messaging that sets new products apart from others in the market to give them a unique selling point
  • Communicate the vision and value of new products to the sales team and develop sales tools that facilitate the selling process
  • Plan and participate in the launch of new services and products which involve cross teams
  • Create content such as case studies, videos, website copy and blog posts
  • Speak and present about products to both external and internal audiences

Requirements

Required Qualifications

  • Possess 2+ years of experience with product marketing in B2B industry
  • Collaborative skills with multiple teams across the business. This will often include the sales and marketing department, the engineering department and product management.
  • Communication skills to present new products and write engaging copy, telling the story of products, for various marketing channels.
  • Research skills to gain insight into customer needs and experiences.
  • Intermediate level of English, both written and spoken

Preferred Qualification

  • Experience in Martech or Software B2B industry
  • Experience in SaaS company
  • Fluency in English
  • Upper-intermediate level of Japanese is a plus

請透過以下連結投遞履歷,謝謝!
Please submit your application via this link: https://cresclab.teamdoor.io/s/JQFA8GTx

Benefits

◎ 安心保障

  • 法定保障-勞保、健保、勞退提撥
  • 貼心保障-到職滿一年,即享有每年1萬元健康檢查補助

◎ 彈性工作環境

  • 大安站步行 5分鐘,上下班交通方便
  • 彈性上下班時間,可自由安排遠端上班
  • 開放式工作空間,你可以選擇在任何舒適的角落工作

◎ 公司文化

  • 年輕團隊,扁平組織,去官僚化的快速溝通
  • 互相包容尊重、講求效率與信任
  • 所有的意見都會被重視,一起學習成長

◎ 福利制度

  • 到職即享有無期限休假,只要工作能完成,連休沒有上限!(所有假別皆不扣薪)
  • 公司提供高規的 MAC 筆電 or 補助3萬自己買
  • 每個月零食櫃更新,還有各式咖啡、茶,隨時補充能量
  • 定期公司聚餐,投票去吃大餐
  • 每季Team Building活動,一起同樂去

◎ 進修機會

  • 公司補助參加 Workshop 或進修課程,讓你學習到業界最新的知識
  • 不定期的業界人士內部分享,讓你了解業界的的最新脈動 (之前請過北美 Google,矽谷工程來、大數據工程師來分享業界最新動態)
  • 更多詳情請閱讀公司部落格:http://bit.ly/2JX3vnO
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1
2 years of experience required
50,000 ~ 90,000 TWD / month
Partial Remote Work
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About us

漸強實驗室成立於 2017 年,致力於開發與應用 MarTech 行銷科技,相信科技與數據能放大對話價值,幫助企業與品牌數位轉型與精準行銷,創造美好顧客體驗。漸強投資於科技與數據,相信科技與數據能提升廣告和訊息推播的效率,也相信以 Data 為中心的 Martech (Marketing Technology) 是最近十年來最蓬勃的數位廣告科技趨勢。

我們結合 AI 與行銷自動化等應用,開發兩大產品:

  • 全方位行銷平台 MAAC(Messaging Analytics Automation Cloud)
  • 對話式互動平台 CAAC(Conversation Analytics Automation Cloud)

漸強深耕 LINE 官方帳號,獲 LINE 官方帳號唯一金級技術夥伴認證,並擴及 SMS 簡訊等多渠道,提供行銷、客服、銷售三大面向解決方案。
我們也跨足台灣、日本、泰國市場,旗下客戶橫跨電商、零售、媒體、汽車、醫藥、餐飲、金融、政府等多元產業,至今服務超過 500 間品牌,包括 IKEA、樂天市場、PChome、星巴克、H&M、GAP 等。

Crescendo Lab was established in 2017 with a commitment to developing and applying MarTech marketing technology. We believe in amplifying the value of conversations through the use of technology and data, helping businesses and brands undergo digital transformation and precision marketing to create exceptional customer experiences.Crescendo Lab Ltd. is a technology and data-driven company dedicated to enhancing the efficiency of advertising and message dissemination. We believe that data-driven marketing technology(Martech) is the most vibrant digital advertising technology trend in the last decade.We integrate AI and marketing automation to create two flagship products:Messaging Analytics Automation Cloud (MAAC) - a comprehensive marketing platform.
Conversation Analytics Automation Cloud (CAAC) - an interactive platform for dialogues.Crescendo Lab specializes in LINE Official Accounts, holding the only Gold-level certification as LINE's exclusive tech and solution partner. Our reach extends to multiple channels, including SMS, offering solutions in marketing, customer service, and sales.We have a presence in diverse markets such as Taiwan, Japan, and Thailand, serving over 500 brands across various industries, including e-commerce, retail, media, automotive, pharmaceuticals, food and beverage, finance, and government. Our clientele includes renowned brands such as IKEA, Rakuten, PChome, Starbucks, H&M, and GAP.


Team

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CEO&Co-founder
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Backend Team Lead
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Customer Success Manager
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People Generalist
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Sr. Product Designer
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