1. 負責全球數位廣告投放與優化 (有機會接觸到各大廣告投放平台，包含Google, Bing, Yahoo, Naver, Facebook, Amazon等等)
2. 負責廣告文案撰寫、素材提案、目標用戶鎖定、投放策略、預算編列與行銷規劃
3. 分析廣告後台數據資料，整理分析報告並提出改善方針，致力於提升公司整體營收並維持合理投資報酬
4. 定期分析公司營收長期趨勢，維持每年付費媒體廣告營收成長，並利用廣告穩定導入新客群
5. 發想、提案與執行頁面、文案、素材等A/B測試以提升點擊率與轉換率，進而優化廣告整體評分
6. 定期與Google等廣告平台窗口溝通合作、討論廣告策略並獲取最新功能試用權限

1. Responsibility: Revenue growth of global paid media campaigns in Google, Bing, and Facebook

2. Analysis: Analyze data, metrics and trends to identify insights, and propose action to achieve maximum revenue & ROI

3. Perform keyword and market research to optimize targeting accuracy and expansion

4. Strategic Planning: Manage and propose sales campaigns, innovative A/B or multivariate testing to drive PPC sales

5. Execution: Collaborate closely with native speakers to optimize keyword, ad copy, and landing page content. Perform bid and budget management, ads configuration in AdWords/Bing Ads/Facebook, and basic HTML/page modification

6. Up-to-date Knowledge: Research and keep up with the latest PPC strategy. Collaborate with third party suppliers (including Google and Bing) to communicate latest trends, AdWords & Bing Ads features, interesting tests and best practices to apply

1. Bachelor and above, with great logic, good presentation and communication skill and attentive personality

2. At least 1 year recent experience in PPC or digital MKT based roles

3. Proficient in Google AdWords, Facebook Ads Manager, Bing Ads, Google Analytics

4. Fluent in both English and Mandarin

1.請將履歷投遞至
[email protected]

2.符合條件者,將進行面試邀約, 並以先以視訊方式進行面談

3.面試及報到將會視疫情狀況以視訊為主

4.本職位歡迎資深、或是剛入行想有機會可以負責到預算規劃-策略發想-提案-分析-操作-素材規劃-成效分析整個循環