Silicon Valley Startup - Senior Marketing Specialist in Taipei

Job updated about 1 month ago

Job Description

What will I work on?

  • Create comprehensive and convincing marketing plans covering your areas of ownership, collaborating with teammates and management to come up with the best solutions
  • Support the launch of the product in different countries and grow the user base using various methods, including but not limited to ASO, SEO, ads, and offline campaigns
  • Support projects that are outside of your areas of ownership
  • Work smoothly with the team, respecting their feedback and providing clear communication & documentation of your reasoning, methods, and ideas
  • Collaborate with the creative team for the production of marketing assets such as icons, screenshots, videos, etc
  • Collaborate with the product team to ensure the user journey is smooth and aligns with the branding
  • Use insights and data to craft, optimize, and complete growth experiments or campaigns


What skills are required?

  • 3+ years of work experience in digital marketing, with BA/BS degree or higher
  • Has experience in at least one field of digital marketing, it can be SEO, ASO, campaigns, ads, etc. Ideally with experience working on apps.
  • Good documenting skills and communication skills
  • Ability to use basic office tools (spreadsheet, excel, etc) and marketing tools (Canva, tracking tools, video editor, etc)
  • Fast at learning and eager to learn new things
  • Persuasive writing skills
  • Self-motivated, detail-oriented
  • Intermediate-Advanced English ability
  • Intermediate-Advanced Chinese ability

Nice to have

  • Experience in growth marketing for mobile apps
  • Experience in the Social / Dating Industry
  • Experience using mobile app marketing analysis tools such as, AppTweak, etc
  • Experience in growing substantial traffic from SEO strategies
  • Social Media Expert & Frequent User (Instagram, YouTube, Reddit, Twitter, etc), can keep up with what’s trending

Interview process

Interview Process

  • Interview with HR
  • Home assignment
  • Interview with the marketing manager
  • Interview with the app founder or CEO
  • Chat with HR to discuss salary and contract
3 years of experience required
100,000 ~ 140,000 TWD / month
100% Remote Work
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About us

📲 What is Down?

Profitable US Startup with Taipei Headquarters

DOWN is a social app for honest dating and interesting conversations with over 10 million users. Users can choose whether they want to Date or Hookup (in American slang, "Get Down") with other users, so their intentions are clear. Plus, we are adding fun voice features and apps to expand in social beyond dating!

Be a part of the fast-growing, unabashedly honest startup behind the DOWN App! We have a Western/American management style, where you can learn a lot, share your ideas, and have a global impact!

Avoid corporate shackles and have a huge impact from the start!

If you would fit into a fun, quick-moving, yet chill work environment where you can be yourself, then talk to us about being on our team! At DOWN, we value honesty and people who are always trying to improve / learn new skills. We ship code quickly and operate in a fun growth culture. We dare say it's the most open and honest startup around.

Our team is lean and mean, so you'll learn from our founders frequently and have huge opportunities for impact. We are a startup where ownership matters, so you'll take the control of your area to make sure DOWN is as wonderful as our users want it to be!

🦾 The past and future of the team

Founded in 2013 by The Global Growth Expert, Colin Hodge, Down was acquired by Paktor in 2016 after reaching over 5 million users organically, merged companies with 17Live in 2017, and then reacquired by the founders in 2018.

We now treat Taipei as our headquarters, growing from a team of 2 into 15. Team members often get exposure to multiple aspects of running successful, profitable social apps, while growing their ownership skills for one main area.

We're focused on growing the team with better and better talent, especially smart and eager-to-learn people!

💡 What kind of talent fits best at Down?

At DOWN, we value honesty and people who are always trying to improve / learn new skills.

Unlike many traditional Taiwan work cultures, we encourage independent thinking, curiosity, and taking risks through experimentation. You'll fit in well if you:

❶ Have a "growth mindset" and try to keep growing

Our best team members are hungry to learn, want to grow in their careers and lives, accept and give thoughtful feedback, and take on new challenges or risks.

❷ Are responsible and reliable

Our team members should be communicative, thorough, and show strong ownership of their areas, working hard to set a high standard for their professional expertise.

❸ Are curious about social dynamics and apps

We are driven by providing valuable connections to people worldwide, whether for short-term & casual dating, long-term & serious dating, new friends, language partners, or plenty of other use cases. If you're interested in how to innovate on social discovery apps, you'll be a great addition!


If you are interested in a job please:
- Send through English CV + Cover Letter to [email protected]


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