What You Will Do

• Develop and consult customers on a Marketing Strategy that is aligned with the customer requirements & KPI's AND Ematic's offerings
• You will represent, sell, and continue to develop Ematic's offering together with your peers by communicating, building relationships and gaining insight into customers's current practices and their requirements.
• Evaluate prospect/customer existing CRM channels including email marketing, push notification, in-app messages, SMS etc.; proactively researching and implementing the latest best practices, strategies, and industry standards of marketing technologies and assist in the integration of additional channels via the marketing automation platforms.
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
• Review & analyze the data reports to generate insights & recommendations for customers business growth.
• Focus on creating, implementing, and improving performance using cross-channels tactic with the goal of improving customer business growth through marketing technologies.
• You will be reporting to the country's Growth Team Lead and work closely with the Customer Success team for knowledge sharing and customer performance optimization.

Requirements

• Minimum 3-5 years of experience working with automation tools.
• Experience in optimizing user experience through cross-channels marketing automation and customer segmentation.
• Proven experience to create and develop CRM journeys and campaigns
• Strong knowledge of lead generation, re-engagement, and retention strategies
• Expertise in translating complex data into actionable insights for stakeholders & customers.
• Excellent interpersonal, communication with internal and external parties and project management skills, with the ability to prioritise tasks across multiple projects.
• Strategic mindset & strong business acumen knowledge that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals.
• Knowledge in some of these marketing technology platform is a plus: Iterable, Segment, Mixpanel, Klaviyo, Salesforce, Emarsys, Moengage, Insider, Mailchimp, etc