【誠品生活-吉隆坡】MARKETING SUPERVISOR - MALL MARKETING

Job updated about 2 months ago
Actively Reviewing Resumes

Job Description

Integrated marketing (PR/PM/CRM) operation:

  • To Plan and execute mall annual marketing campaigns, project strategies and theme concepts & campaigns, in-line with the Company’s marketing objectives and positioning.
  • To manage the marketing team in planning events, campaigns, promotions and road shows.
  • To work closely with tenants and leasing team on joint promotional activities.
  • To implement the relevant marketing strategies and conduct customer segmentation through understanding the market trends and customers' needs.
  • To plan, budget on expenditures related to management costs and monitor the financial performance against budgeted performance.
  • Establish and maintain effective communication and good relationship with tenants and external organizers or suppliers.

Effectiveness analysis:

  • Marketing benefit analysis of sales promotion in shopping mall: pre-marketing customer analysis and target forecasting, and event closing analysis.
  • Data analysis on the effectiveness of online media advertising and KOL marketing planning.
  • Analyze project results, and propose suggestions.
  • Backend data system operation.

Information/Data collection:

  • Retail channel market data collection.
  • Consumer and competitive environment analysis.
  • Study and analyze market trend and competitors’ directions.
  • To analyze and recommend action to ensure the Company plan keep ahead of changing needs.

Communication assistance:

  • Cross industry cooperation negotiation: brand management, resources integration, advertising negotiation.
  • Establish and maintain effective communication and good relationship with tenants and external organizers or suppliers.

Requirements

  • At least five (5) years of working experience in marketing, event and exhibition planning.
  • Familiar with software and hardware equipment related to exhibition space.
  • Candidate must possess at least a Bachelor's Degree in business management, business, marketing, mass communication or equivalent.
  • Excellent communication and presentation skills
  • Fast learner, fast reaction, can work under pressure, effective and efficiency work control
  • Proficient in English and Good command in Bahasa Malaysia (both written and spoken).
  • Candidates who are fluent in Mandarin is preferred as the role requires dealing with Mandarin speaking clients.
  • Proficiency in MS Office (MS Word, MS Excel, Power Point and MS Outlook)
  • High trendy sense and interest on mall management. (Experience in service industry or retails industry is preferred.)

Kind reminder:

**Please provide an independent proposal/implementation related [Proposal brief] as an attachment for reference. Please bring your past project/portfolio for the interview

1
5 years of experience required
5,500 ~ 8,500 MYR / month
Managing 1-5 staff
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About us

誠品生活 Eslite Spectrum Corporation

Spectrum」代表光譜,「」帶來了能量與生命,
誠品生活」的光譜由每個人在誠品所展現的光譜而形成,
無數的光譜交錯相映,是一個千變萬化的集體創作,讓人們看見了以往想像不到的色彩與圖案!

創意經濟的全通路平台 An Omni-Channel Platform for Creative Commerce

誠品生活成立於2005年,以「創意經濟的全通路平台」為定位,結合文創與產業的實體通路、電商平台、生活品牌、餐旅事業、旅館事業、物流體系等,透過創意行銷能力、生活產業展售、文化事件創造,提供以文化創意為底蘊的空間、商品和服務,經營多元社區文化生活,為讀者及顧客創造美好的生活體驗。同時,積極邁向虛實整合經營模式,執行線上下融合的全通路策略,打造成為兼具觀光價值、跨界結合、人才創業、體驗分享的線上下融合的全通路文創產業平台,開拓全通路文化生活生態圈。


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