Flashpoint helps founders become proficient at leading a Deliberate Innovation process. Deliberate Innovators work to identify true non-indifference in their customers and build not just products that their customers want, but the products they cannot not buy. Deliberate Innovation is a new approach that was developed by applying research from behavioral economics - the science of how people make judgments; developmental psychology - the science of mapping the ways in which people might be immune to change; social psychology - the environmental forces that influence people’s behavior; and business fundamentals. This approach helps founders notice the biases, assumptions, and the situational paths that their customers are subject to and use these insights to build products their customers authentically demand.

The Flashpoint program offers founders training in deliberate innovation concepts and techniques, support in using those techniques, and provides a high level of individualized mentorship. Working with Flashpoint, founders generate business philosophies about customers and their situations. They then work toward actionable truth by testing to disconfirm these theories about customers, modifying them, and retesting. Deliberate Innovators apply this process methodically to develop a direct path to their customers and think clearly about their business.