We are looking for a talented Digital Marketer who is passionate about gaming and pc hardware, and love to know, learn, share, and discuss new digital trends and tools with team members. The ideal candidate also knows what it takes to grow, engage, and retain an online community, and help convert them into leads, customers, active fans, and advocates of our company.
The role will be creating and executing a series of digital programs and campaigns, manage the database marketing, nurturing campaign, and work closely with related teams as well as local marketing across the world.
【YOUR DAY MIGHT INCLUDE】
- Convey the advertising creative and product information into impactful interactive global campaigns
- Implement global digital campaigns on new product launches and pillar products
- Conceptualize and develop strategies and execute plans for our social media platforms and digital marketing campaigns. Include social media outreach, social media monitoring, media planning, influencer engagement, video and content production, analytics and execution of microsites and official site.
- Plan, execute and test effective email campaigns to improve demand generation and nurture communications
- Analyze brand’s and competitors’ digital/CRM activity to make recommendations to management
- Collaborate with internal team to manage the database and segmentation strategy and create online marketing event campaigns and trace the ROI.
- Drive success for digital marketing efforts through SEO, SEM, web analytics, social media monitoring, and demand generation programs
- Develop project plans, including goals, messaging, call to action, and distribution channels for lead generation
- Interact efficiently with other departments (community managers, sales, designers, product marketing team, field marketers...)
- Manage project budgets, forecast, track, measure and report campaign effectiveness metrics and overall ROI of all digital marketing campaigns to internal stakeholders
【BASIC QUALIFICATIONS】 - 2+ years in the digital marketing field or social media, content creation relationships. - Proven success managing complex and multi-faceted, measurable with a demonstrated ability to drive marketing programs to ROI metrics - Demonstrated success in scalable online programs and campaigns, from planning to executive and reporting - Ability to work independently and autonomously. - Bachelor's degree in business, marketing, technology, or relevant field of study. - Passion for Marketing Technology & Data/Analytics - Must be fluent in oral and written English and Chinese. 【PREFERRED QUALIFICATIONS】 - Passionate about gaming and pc hardware - Storytelling capabilities that effectively move specific audiences to action. - Skilled in blogging, writing, SEO, visual content. - Experience working in a fast-paced and highly cross-functional organization with a fluid ability to operate successfully in a rapidly changing, ambiguous and undefined environment - Self-motivated to work proactively on tasks - Great team player - Accomplished range of skills from high-level strategic thinking to creative and execution - Proven knowledge of digital marketing tools preferred such as Hootsuite, Mailchimp, PPC platform. - Photoshop and online analytics packages