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產品行銷企劃 Product Marketing Specialist (senior) - CRM

Job updated 3 months ago
Actively Reviewing Resumes

Job Description

  • 工作內容
    • 規劃 Giloo 產品行銷:與產品團隊、工程團隊對接 Go-To-Market 與 CRM 等需求
    • 分析並解讀數據及用戶旅程,提供網頁、產品優化建議
    • 時程管控:與產品團隊、工程團隊對接,高效產出
    • CRM 會員經營:
      • 包含客戶服務處理
      • 使用 App 推播與 EDM 等工具經營受眾,執行分眾溝通
      • 製作 CRM 數據分析與報告
    • 市場研究,發掘潛在商機
    • 對內/對外溝通協調,確保專案進度如期進行


    • 必備條件與經驗
      • 對於全球影視及文化產業的熱情
      • 具備簡報與提案技巧,有獨立提案規劃的能力
      • 喜愛挑戰,有責任感,可獨立作業
      • 熟悉網路媒體以及社群網路行銷市場環境
      • 文字與口語溝通能力強,具備專業社交能力
      • 熱愛新科技與科技新創工作環境

    • 加分項目
      • 有影音平台、訂閱制平台相關的行銷經驗
      • 英文聽說讀寫能力
      • 廣告投放與數據分析經驗
      • 有導入、使用過 Branch/Amplitude 等 analytics 經驗



    [email protected] / [email protected]


    Interview process

    1. 自我介紹
    2. 工作經驗分享
    3. 對 Giloo 的想法與觀察

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    4 years of experience required
    40,000 ~ 60,000 TWD / month
    Partial Remote Work
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    About us

    Giloo is a pioneering streaming company that has made a significant impact in the entertainment industry. As a trusted streaming brand, we have built a strong presence by curating and showcasing independent films, animations, and documentaries. Our platform has become synonymous with high-quality content and has successfully established itself as the go-to streaming destination for the creative class cohort.

    Driven by our vision for growth and innovation, we are expanding our services globally and undergoing a transformative journey. We are evolving from a traditional streaming platform to a filmmaker and community-driven ecosystem. Our focus is to provide not only a streaming platform but also a collaborative space where filmmakers can connect with their audience, build their fan base, and monetize their creative works.

    At Giloo, we are passionate about empowering filmmakers and fostering a supportive community. By embracing Web3 technologies and blockchain principles, we aim to revolutionize the entertainment industry and create a decentralized platform that enables creators to have more control over their content and revenue streams. We believe in democratizing access to high-quality, independent content and providing a unique, interactive experience for our global user base.

    As we embark on this exciting transformation, we invite individuals who are eager to be part of a dynamic and innovative company at the forefront of industry disruption. Join us as we redefine the future of streaming and empower filmmakers to reach new heights of success.

    Giloo 立志為下一個世代的創作者與觀眾打造未來的影音世界。

    我們相信電影與影像說故事的力量,如何從生產、觀看、流通與傳播等各個面向加大力道,是 Giloo 所有企劃與產品的核心提問。在產品上,我們正在設計製作諸多有意思的功能,希望能讓觀看這樣的媒體內容更有意義也更有趣。在很短的時間內,Giloo 營運訂閱制的 Web+App 觀影服務已經獲得很大的關注(多次獲選 Apple App of the Day 及 App Store feature!)而我們還有非常多很有意思的新想法需要完成!

    奠基在目前的基礎上,Giloo 即將邁向下一步:為全球電影製作與流通,提出新的作法並打造下一世代的生態。AI,Web3 這些聽起來酷炫的名詞,將在 Giloo 落實成為改變產業的動能。你會參與一場前所未見最有意思的科技+文化的新創實驗,並且以科技的手法,串連全世界熱愛電影與影音故事的人們。

    歡迎大家光臨我們的網站以及社群專頁,更希望有衝勁有經驗的朋友們加入 Giloo,一同定義下一世代的影音生態!


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