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Digital Marketing Manager (FinTech Products)

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Job updated 1년 이상 ago

Job Description

We believe new marketing campaigns will help FinTech products reach more people with better ROI.

Roles and Responsibilities
. Manage and optimize all paid media programs such as SEM, Social, Programmatic, native advertising, and OOHs.
. Perform daily management of pay per click accounts
. Measure and seek for effectiveness and ROI of all paid activities
. Generate visual reporting and provide insights/recommendations on efficient
campaigns and reporting tools
. 5Assist in the development of AD copy including visual and verbal
. Follow team's goal for the balance of exposure and ROI
. Develop and manage campaigns through social, physical, and KOL partnership
. Measure budget for all paid and social campaigns
. Maintain and develop social channels

Requirements

Minimum Requirements
. University degree with minimum 5 years of relevant experience in Digital Payment and product promotion.
. Expert knowledge in Digital paid media including, PPC, Display, Affiliates, and Social.
. Excellent Project management with experience in an agile working model is a must.
. Experience in varieties of campaigns development and execution.
. Excellent communications and negotiation skills, able to talk to agencies, internal stakeholders, and KOL partners.
. Proven ability to create social viral through campaigns, paid programs, and KOLs.
. Great analytical skills and creative experience are necessary to address targeted messages to a variety of audiences
. Organized, detail-oriented and deadline driven

Preferred Requirements
. Experience in Financial products. (loan, credit card, bank service, payments)
. Extensive program management experience

. Enthusiastic and self-motivated, with the ability to lead and manage projects proactively
. Fluent in English and Chinese mandarin with presentation skill
. Prior experience in media buying & planning agency is a plus

About FinTech Marketing Team
We are a new Marketing team believing in open discussion with an agile mindset.
We follow the Minimum Viable Product Principle for every marketing event development and desire to try new tactics. In the meantime, we believe in metrics that can help the team become better from learnings and never make numbers lie.

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700,000 ~ 1,000,000 TWD / year
Partial Remote Work
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Logo of Gogolook.

About us

【 關於Gogolook 】

信任科技服務商 Gogolook(走著瞧股份有限公司)成立於2012年,以「Build for Trust」為核心,建立由AI與數據驅動的全球化數位防詐與風險管理服務(Risk Management as a Service),從多元通訊、金融科技到企業 SaaS 服務,打造不同應用場景的信任賦能科技。Gogolook 為全球防詐聯盟 GASA 創始會員,並與台灣警政署刑事局、韓國金融監督院、泰國警政、日本福岡市政府、馬來西亞皇家警察與州政府共同防範詐騙問題,以東亞與東南亞最大的電話號碼資料庫為基礎,致力於創造一個「零詐騙環境」。

Gogolook is a leading TrustTech company established in 2012. With "Build for Trust" as its core value, it aims to create an AI- and data-driven global anti-fraud network as well as Risk Management as a Service. From multi-communication to fintech, SaaS and Web3, Gogolook creates trustworthy empowerment with the use of technology in various fields.

Gogolook has also teamed up with a number of institutes such as the Taiwan National Police Agency Criminal Investigation Bureau, the Financial Supervisory Service of South Korea, Thai Police Cyber Taskforce, the Fukuoka city government, and the Malaysia Selangor state government to fight fraud and ultimately, to build a trustworthy communication network with the largest database in East Asia and Southeast Asia.

【 創辦故事 】

2010.07Whoscall 首次上架Google Play 平台
2013.12LINE 母公司 NAVER以新台幣5.29億元投資 Gogolook
2014.12Whoscall iOS 版上架
2015.02收購香港小熊來電 App
2016.07與台灣刑事局165簽訂合作備忘錄,協同165反詐騙專線打擊詐騙
2017.07與韓國金融監督院、警察廳簽訂合作備忘錄
2018.02Whoscall 全球用戶破 6,000 萬,獲得國泰私募基金超過3億投資
2019.12推出「Whoscall 市話版象卡來」服務,讓家用電話遠離詐騙和騷擾
2020.07與日本福岡市政府開啟合作,共同防範詐騙問題
2020.09推出金融科技服務「袋鼠金融 Roo.Cash」
2020.09創辦人郭建甫榮獲第四屆總統創新獎
2020.10獲全球最大砷化鎵晶圓代工廠穩懋半導體投資
2020.11可疑訊息查證機器人美玉姨加入 Gogolook
2021.10與泰國警方簽署合作備忘錄,正式開啟防詐合作
2021.11Whoscall 全球下載突破 1 億次
2022.06首次跨足區塊鏈,投資新創 Chainsight
2022.10併購 AI 新創 Crowdinsight,強化風險管理服務
2023.01與馬來西亞皇家警察攜手合作,共同針對網路詐騙問題展開防範措施
2023.07獲選臺灣國家發展委員會 NEXT BIG 新創計畫
2023.07以「走著瞧-創(6902)」名稱於臺灣證交所創新板掛牌上市


    Team

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    Talent Acquisition Manager
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    Talent Acquisition Specialist
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