Digital Marketing Manager (FinTech Products)

Updated about 2 months agoMarketing / Advertising » Digital Marketer
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Job Description

We believe new marketing campaigns will help FinTech products reach more people with better ROI.

Roles and Responsibilities
. Manage and optimize all paid media programs such as SEM, Social, Programmatic, native advertising, and OOHs.
. Perform daily management of pay per click accounts
. Measure and seek for effectiveness and ROI of all paid activities
. Generate visual reporting and provide insights/recommendations on efficient
campaigns and reporting tools
. 5Assist in the development of AD copy including visual and verbal
. Follow team's goal for the balance of exposure and ROI
. Develop and manage campaigns through social, physical, and KOL partnership
. Measure budget for all paid and social campaigns
. Maintain and develop social channels

Requirements

Minimum Requirements
. University degree with minimum 5 years of relevant experience in Digital Payment and product promotion.
. Expert knowledge in Digital paid media including, PPC, Display, Affiliates, and Social.
. Excellent Project management with experience in an agile working model is a must.
. Experience in varieties of campaigns development and execution.
. Excellent communications and negotiation skills, able to talk to agencies, internal stakeholders, and KOL partners.
. Proven ability to create social viral through campaigns, paid programs, and KOLs.
. Great analytical skills and creative experience are necessary to address targeted messages to a variety of audiences
. Organized, detail-oriented and deadline driven

Preferred Requirements
. Experience in Financial products. (loan, credit card, bank service, payments)
. Extensive program management experience

. Enthusiastic and self-motivated, with the ability to lead and manage projects proactively
. Fluent in English and Chinese mandarin with presentation skill
. Prior experience in media buying & planning agency is a plus

About FinTech Marketing Team
We are a new Marketing team believing in open discussion with an agile mindset.
We follow the Minimum Viable Product Principle for every marketing event development and desire to try new tactics. In the meantime, we believe in metrics that can help the team become better from learnings and never make numbers lie.

1
700K ~ 1M TWD/year
Partial Remote Work

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Gogolook

台北市中正區羅斯福路二段102號23樓之1 (古亭捷運站 9 號出口,大都市國際中心)

About us

以信任為核心的產品

防詐領導品牌 Gogolook(走著瞧股份有限公司),成立於 2012 年,擁有東亞最大 16 億筆號碼資料庫,團隊成員由來自於台灣、香港、韓國、日本、巴西與泰國等多國軟體創新人才,旗下產品包含陌生來電辨識軟體 Whoscall 、金融商品防詐媒合平台貸鼠先生、可疑訊息查證機器人美玉姨。Gogolook 與台灣警政署刑事警察局 165 反詐騙諮詢專線、韓國金融監督院、韓國警察廳、日本福岡市政府共同防範詐騙,佈局跨國版圖。

應該加入Gogolook的理由
1.有影響力的產品:我們打造的不僅是單一產品,而是為社會創造價值與防禦詐騙的功能性產品
2.重視自我成長:我們鼓勵技術性社群活動,補助國內外研討會門票,讓學習獲得更大的支援
3.進行發揮的舞台:我們尊重每位同仁的專業意見,也鼓勵團隊成員互相討論,激發創意且有商業模式的想法,進而打造出令人滿意的產品
4.透明的文化:我們將公司的資訊,公開分享至全體,每位成員都能閱讀與回饋,並且成為參與提案的一份子

Team

Jennifer Chuang

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