《格外農品GoodWill Foods》結合中文與日文「格外」的意思，為產地品質無虞的「格外品」，創造更高的附加價值，支持友善耕作農民、提供消費者更好的選擇、推廣食農教育，與土地、農民、消費者共生共好。

【社會問題】

1.農民辛苦的產出與收益不成正比

採用友善耕作、無毒農法的格外品高達30%，導致農民的收益減少。

2.食物未被完全善用造成浪費

格外品處理成本高、進口原料便宜，加工業者不喜好使用在地農產品。

3.消費者/餐飲業者無從了解格外的好

消費者缺乏食農教育以認識格外品；餐飲業者難以找到符合需求的在地農產加工品。

【我們的解決方案】

1.採購格外品：增加農友收益、穩定產地價格、減少食物浪費

2.製造天然加工品：提供消費者、餐飲業者更好的選擇

3.推廣食農教育：協助消費端理解、促進加工端支持、達到環境永續的目的

【About GoodWill Foods】

《GoodWill Foods》is a brand who trying to solve the problem of "imperfection fruits". 《GoodWill Foods》supports eco-friendly farming, provides better and more eco-friendly foods, promotes agri-food education. We lead farmland, farmer, consumer into a win-win situation.

We are solving the problem of "imperfect crop" by connect farmer, consumer and manufacturer.

'What happen now?'
1. Eco-friendly farming is a trend in this world. However, the more eco-friendly farmer will get more imperfect crop, even more than 30%!
2. These imperfect crop will not be involved in the market. Most of them will be abandoned.
3. Consumers have misunderstanding of imperfect crop.
4. Even in Taiwan, most of manufacturer don't like to use local fruits. They prefer to use import material.

"Solution from 《Goodwill Foods》"
1. Purchasing imperfect crop from Taiwanese farmers. Increasing farmers’ income, stabilizing prices in farm, and reducing food waste.
2. Manufacturing natural processed products, Providing better choices for consumers.
3. Promoting food and agriculture education, resolving the misunderstandings from consumers.