擅長數位媒體/社群操作、網站規劃與善於使用數位工具經驗的你,想要跟綠色和平一起守護地球嗎?
Greenpeace綠色和平現正招聘【數位行銷主任Digital Marketing Coordinator】一位,我們很需要有熱誠的你!
綠色和平為國際性的非營利環保組織,在全球四十多個國家設有五十六個辦公室。作為國際性組織,我們致力以實際行動保護地球的環境和永續發展。我們的台北辦公室現正徵才,邀請熱愛大自然、勇於行動帶來改變的你加入我們。
數位行銷主任將負責協助綠色和平環境專案在台灣的線上推廣,並把綠色和平的環保議題透過數位媒體、社群平台、網站、顧客關係工具...等推廣到大眾,凝聚更多公眾力量!
- 具3-5年以上數位行銷企劃工作經驗 (有管理經驗為佳)
- 具社群行銷/網站經營、內容企劃、行銷活動策劃及執行相關實務經驗。
- 能熟練操作數位行銷工具及顧客關係系統 (e.g. 各社群頻道後臺, Google Analytics, fanpage karma, salesforce, marketing cloud…),並具備數據資料分析建議能力。
- 有經驗統籌與執行數位行銷廣告素材規劃、文案撰寫、投放及服務成效追蹤與分析 (如:FB、IG、Line、Youtube、GA、SEO等),可設定具體量化目標。
- 能制定維繫綠色和平支持者關係的經營策略,了解使用者歷程(Journey Map)的建立細節,提高支持者在組織與環境專案中的留存率,並定期針對Journey Map去做優化與分析。
- 深入了解目標群眾,打造多角化內容,並應用於線上傳播素材與Journey Map
- 具獨立解決問題能力,跨部門溝通協調能力。
- 良好的英語溝通能力(口語、聽力、寫作和閱讀)
- 理解並認同綠色和平的行動理念,願意一起為環境發聲!
- More than 3-5 years of experience in digital marketing planning (If have management experience is preferred)
- Have relevant practical experience in social marketing/website management, content planning, marketing campaign planning and execution.
- Be proficient in operating digital marketing & customer relationship tools (e.g. backends of various social channels, Google Analytics, fanpage karma, salesforce, marketing cloud...), and have the ability to analyze and suggest data.
- Experienced in coordinating and executing digital marketing creative planning, copywriting, delivery and service performance tracking and analysis (such as: FB, IG, Line, Youtube, GA, SEO, etc.), and can set specific quantitative goals.
- Be able to develop business strategies to maintain the relationship between Greenpeace supporters, understand the details of the establishment of the supporter journey, and regularly optimize and analyze the journey map.
- Deeply understand the target audience and capable create diversified content, for online communication materials and journey map
- Ability to independently solve problems, cross-departmental communication and coordination skills.
- Good English communication skills (spoken, listening, writing and reading)
- Understand and agree with Greenpeace’s philosophy of action, and are willing to speak for the environment!