若您是:
1. 熟悉社群網站、粉絲團經營等行銷操作
2. 文筆流暢, 有文案撰寫經驗且對流行敏感度高
3. 具有細膩觀察力及豐富創造力,善於規劃、且執行能力強
4. 熟悉美編修圖軟體,影片編輯能力佳(photoshop, illustrator操作優先)
5. 對推廣環保議題有興趣
歡迎投遞履歷!
工作内容:
1. 策劃、發想及執行網路行銷計劃
2. 分析及評估各網路平臺經營成效
3. 有效操作網路社群媒體、網站、粉絲團
4. 發想多媒體影像及圖文動畫內容
RESPONSIBILITIES
Conceptual tasks, Strategy development and/or Project management
● Work with project teams to develop and execute digital influence and news making strategies to help achieve campaign objectives
● Develop digital strategies for increasing Greenpeace visibility and deepening understanding of Greenpeace mission and values.
● Provide strategic analysis of trends in digital communications/influence and recommendations for resulting opportunities
Implementation
● Create professional and engaging multimedia contents to reach online population, key decision makers, and powerful influencers to achieve campaign goals.
● Monitor external online trends, discussions and developments to identify opportunities to utilize for project or organization goals.
● Identify and expand Greenpeace communication channels online and on mobile.
● Develop and maintain partnerships with internet, mobile and media companies.
● Build a network of influencers (including, politicians, powerful bloggers, twitterians) for wider online reach to strengthen Greenpeace ability to shape the public agenda.
● Build a pool of freelance professionals to help design and produce multimedia content when required.
Support/ Coaching/ Leadership
● Foster a broader understanding of how digital media can influence the public discourse and agenda in the wider communications and campaign teams.
Compliance/ Keeping Framework Conditions
● Produce regular internal reports, evaluating performance of responsible areas against communications and campaign objectives.
● Ensure that Greenpeace identity and visual guidelines are adhered to and implemented.
● Advise proactively in the development of standardized guidelines and online tools in line with the best industry practices.
Greenpeace 綠色和平是獨立的全球性環保組織,致力於以實際行動推動積極的改變,保護地球環境與世界和平。我們在全球超過55個國家、26間全國或區域辦公室進行環境保護工作。我們通過科學研究、政策倡議及和平行動,揭露全球環境問題並提出相應解決方案。
綠色和平在全球有一千多名全職員工,負責如環保政策倡導、企業遊說、環保行動、媒體聯絡、網站推廣、會員招募與服務、行政等不同範疇的工作。成為綠色和平的全職員工,你將與另外兩百多名位於台北、香港、北京、首爾、東京的綠色和平東亞分部同事以至世界各國的同事一起為全世界的環境問題出力。
保護地球的使命不能單靠綠色和平來完成,唯有結合你的力量,才能夠讓地球變得更綠色、更和平。