Job Description

我們對 “Regional Marketing Lead(TW&HK)"的期待

您將加入一個能影響亞洲行銷未來的創始團隊。您要帶領團隊把GMA擴展到台灣,以及繼續發展香港市場。你會於台北工作,您將向香港的首席執行官匯報並支援其他區域性擴張計劃。

Regional Marketing Lead (TW & HK) 的職位對於具備積效行銷(Performance Marketing)和數據分析經驗,同時不忘建立優質品牌的優秀行銷人員來說,會是一個很好的機會。您將管理一個公司的業務運營,規劃及實施進入新市場的戰略,與遠程團隊協作,及支持區域擴展計劃。

作為Regional Marketing Lead (TW & HK),您的責任是找出新渠道以推動GMA消費者和B2B業務的增長。您將負責一切由找出商業機會、實行計劃、測試、持續優化直到成功。這個角色需要以行動優先的人,能夠像創業者般快速行動,進行不同嘗試並達到高速增長。

您除了會加入我們一班來自發展最快的科技公司(如 Foodpanda、Klook、Skyscanner、MoneySmart、KKday、Dyson等)的培訓師社群,亦會置身於來自各大企業(例如香奈兒、微軟、4A廣告公司、百事等)參與我們培訓或活動的一眾行銷人員之中。

你的工作範圍

*負責整體業務、帶領團隊、增加收益以及管理香港及台灣的市場損益。

*開發GMA的產品(增長行銷的培訓內容),並作為主要培訓師之一。我們致力提供高水平的培訓內容,幫助營銷人員和創業者提高他們的行銷效果。

*制定及實行所有和GMA產品及渠道相關的營銷策略,包括績效營銷、影響力行銷、內容營銷,公關、媒體和開發合作夥伴,

*強化GMA品牌,將品牌訊息滲透到與客戶體驗相關的所有過程和細節。

*運用Scrum作行銷策劃,管理和優化運營,以提高香港和台灣的團隊效率。

*招募,聘用和管理一個充滿活力、以結果為導向、置身港台兩地的營銷團隊。

*支援其他區域性擴張計劃。

What we expect from you as the “Regional Marketing Lead (TW & HK)”

You'll be joining as part of the founding team of a bootstrapping startup which empowers the future of marketing in Asia. You will lead the teams to expand into Taiwan while growing the HK market. The role is based in Taipei and you will report to the CEO in HK and also support other regional expansion initiatives.

The Regional Marketing Lead (TW & HK) role is a great opportunity for experienced performance marketer with the knowledge in data analytics while capable of building a premium brand. This is not the typical business development, marketing, country launch role. Over time, you’ll be empowered to oversee the business operation, plan & implement new market entry strategy, managing remote teams while supporting regional growth initiatives.

As the Regional Marketing Lead (TW & HK), you are responsible for uncovering new channels to drive growth for GMA’s consumer and B2B businesses. You will own the end to end execution from sizing opportunities, mapping out the test, iterating and driving success. This role requires an action-oriented individual who can operate as an entrepreneur to move quickly, test and find new growth opportunities to scale.

As part of the role, you will be joining the centre of our community of trainers from the fastest growing tech companies including Foodpanda, Klook, Skyscanner, MoneySmart, KKday, Dyson etc and also the participants from corporates e.g. Chanel, Microsoft, 4A agency, Pepsi etc

What you'll do

* In charge of the overall business & Taiwan expansion. You will lead the team in growing revenue and manage the market the P&L (HK & TW)

* Develop GMA’s products (The growth marketing training content), and host the training as one of the trainers. We strive to provide top tier quality level of training content to help marketers & founders to improve their marketing ROI.

* Develop and own the marketing strategy across all GMA programs and channels including performance marketing, influencer marketing, content marketing, PR, media and partnership etc to drive business growth.

* Develop the GMA story and brand and implement it across all aspects of the customer experience.

* Running scrum for marketing, manage & optimize the operation to enhance the team efficiency in HK & TW.

* Recruit, hire and manage an energetic marketing team who will be embedded in outcome-oriented cross-functional teams remotely.

* Support GMA’s regional growth initiatives.

Requirements

我們在尋找以下特質 *積極和飢餓 - 持續不懈地追求成果。具備“get things done”的態度,擁創業家精神,不怕捲起衣袖,在資源有限和有限的指導也能做到快速行動。 *由於此職位的範疇和跨職能性質,我們正在尋找一位經驗豐富、對營銷各個方面充滿熱情的的營銷人才,包含: *熟悉各個績效營銷渠道 (Performance Marketing),能收集數據及進行分析。 *能建立內容營銷機器以達到集客營銷,平衡發展品牌和績效。 * 3 - 7年的營銷/產品增長/績效營銷經驗,具管理團隊的經驗。 * 享受在具活力的小團隊工作,能與團隊遠距合作。 *精通英語和普通話。 What We Are Looking For * Hustle and hunger - ruthless dedication to results. With a “get things done” attitude. With an entrepreneurial mindset who gets hands dirty, move fast with limited resource & minimal guidance. * Due to the scope and cross-functional nature of this role, we’re looking for an experienced marketing leader who has a passion for many aspects of marketing. Including: * A strong understanding of performance marketing channels. * Capable of building a content marketing machine to drive inbound leads. * Ability to track the data & have detailed conversations regarding analytics and metrics while balancing with consumer and creative insight. * A balanced approach to investing in Brand and Performance. * 3 - 7 years of marketing/product growth/performance marketing experience, with team-leading experience. * Enjoy working in a small & vibrant team. Could communicate with teammate remotely. * Proficient in both English & Mandarin. * Strong work ethic, intellectual curiosity, and commitment to continuous improvement. 公司福利 ● Growth Marketer 網絡:認識到我們來自不同新創的 Growth Marketing Trainers (e.g. Klook、Skyscanner、DJI、Facebook、Ahrefs etc ) ● 創業者網絡:我們是 AppWorks 加速器的培育團隊,你在 GMA 可認識到上千個優秀創業者。 ● 國際化的環境:GMA在2020會進入港台以外的東南亞市場,加入GMA你會有最好的成長環境和舞台 ● 香港總部:不定期員工聚餐、Team building活動、免費機票到香港總部交流機會! ● 培訓:內部培訓外,也可從我們所訂閱的線上課程平台學習新技能 ● 穿著:穿上你覺得最舒適的衣服上班,如在家中一樣 ● 假期:正職員工享週休二日、到職即享1年10天特休

Salary

800K ~ 1.1M TWD/year

Location

台北

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Growth Marketer Academy

台北市信義區基隆路一段178號

About us

打造亞州第一的 Growth Marketing 學校,讓更多公司和行銷人才應用 Growth Marketing 和行銷科技。 Company Description Growth Marketer Academy是亞洲第一家成長行銷學校,已幫助超過1000名行銷人員和創業家。我們除舉辦了成長行銷實戰營 (Growth Marketing Bootcamp),成長行銷大會和專為行銷人員而設的聚會,也為不同組織包括跨國公司,上市公司,孵化器等提供各種培訓。 我們的使命不僅是將人們轉變為數據驅動的成長行銷人員,協助公司推行成長行銷,還希望為亞州的成長行銷人員建立互相交流的社區。 我們的總部位於香港,台灣為分支機構,另外也在雅加達,馬尼拉,新加坡,澳門等地舉辦行銷人員的活動。 Growth Marketer Academy is the 1st growth marketing school in Asia which has helped 1000+ marketers & founders in Asia. We have organized Growth Marketing Bootcamp, Growth Conferences & also various training for different organizations including MNC, listed co, incubators etc. Our mission is not only to transform people into data-driven growth marketers and help the companies to adopt growth marketing but also to build the growth marketer community in Asia. Our headquarter is in HK with a branch in Taiwan. We organized marketer meetups in Jakarta, Manila, Singapore, Macau etc. 理念 ★Get Shit Done 解決問題 GMA does things that do not scale and we’ll do whatever it takes to solve the problem and delight our community. ★Getting Better 變得更好 We should stay humble and keep learning in order to be a better person & a better team. ★Always Driving Change 擁抱轉變 GMA strives to stay ahead of the industry and create the top notch content & training. Driving change & Do something different is our way to achieve it. “要成為未來30年的行銷總裁,成長行銷是你需要獲得的技能。” GMA 創辦人 Tim Chan 陳景道曾協助過百個新創、上市公司以及跨國企業進行行銷策劃,包括L’Oreal, Google EYE, Wantedly, TravelZoo 等,在最前線見證科技在行銷的應用,成長行銷的興起。他認為成長行銷人員(Growth Marketer)不再只是矽谷的獨特頭銜,最佳例子是可口可樂也以首席增長官取代了首席營銷官,足可證明成長行銷是未來10年的一個全球性趨勢。 行銷的本質是為了達到業務目標,而不僅僅是為了建立品牌知名度或贏得行銷獎項。傳統行銷人員不善行銷科技,難於以數據作行銷決定,而大多數數位行銷人員則只專注於行銷漏斗的頂部如社交媒體互動、網站瀏覽量等。而成長行銷人員都是能夠以數據驅動的思維,使用行銷科技來提高營銷投資回報率(ROI)的技術營銷者(Technical Marketer)。 我們創辦GMA,就是要協助行銷人員以及公司進行轉型,以技術營銷為進導,推行成長行銷。

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