You will be responsible for the development of all content for our daily social posts, brand campaigns, and influencer partnerships, in addition to managing content curation and planning and leading on-the-ground activations at culturally relevant events. You will need to lead our social strategy to create social creatives (such as videos and animations) that help drive brand awareness and consideration. This role requires extreme creativity, experience with social media tactics, and a deep knowledge of how individuals use social media—helping you to reach them.

Core Responsibilities:

• Develop and/or review organic social media posts, including managing creative briefs, developing processes, meeting (sometimes tight) timelines, and measuring success.
• Plan and manage paid social media campaigns in partnership with our Content & Editorial Marketing Manager and Demand Generation Manager, including establishing marketing objectives, audience targeting, and success metrics.
• Lead and execute community management for social channels, including our overall social community strategy to drive conversations with followers and increase engagement with our content.
• Develop weekly and quarterly reporting that tracks business content performance, uncovers insights that will improve performance, and measures the success of applying these insights.
• Collaborate and maintain close relationships with cross-functional teams to maximize reach of social media efforts and ensure alignment across channels and content publishing/generating teams.