(VIVE Originals)Marketing Manager-HTC02055

Job Description

HTC VIVE ORIGINALS爲HTC VIVE旗下的內容團隊,製作XR電影、藝術、動畫、音樂等創新內容,旗下「元宇宙娛樂平台BEATDAY」獨創全息演唱會、元宇宙戲劇、Vtuber演唱會等娛樂內容。

VIVE ORIGINALS希望尋找數位行銷專才,需具備社群經營與優秀外語能力,具文化娛樂與ACG產業背景尤佳。主要工作項目包含:

1.廣告策略規劃、投放與數據分析

- 社群流量分析

- 官網數據追蹤分析

- 銷售數據與廣告流量分析

- Leads資料蒐集整理及運用

2.CRM規劃與執行

-EDM 製作、發送及會員標籤化系統建置

-Line@ 流程規劃及優化

-建立、分析顧客資料與行為,並發展客戶 維繫和品牌推廣方案

3.社群經營管理

-Facebook/ Instagram 議題策略、貼文 文案撰寫、短影片腳本企劃、貼文排程與執行

-素材發想、設計溝通

4.品牌官網營運

5.品牌國際參展事務規劃

HTC VIVE ORIGINALS is the content team under HTC VIVE, producing innovative XR films, art, animation, music, and other creative content. Its "BEATDAY" Metaverse Entertainment Platform" features original holographic concerts, metaverse dramas, Vtuber concerts, and other entertainment content.

VIVE ORIGINALS is seeking digital marketing manager with expertise in community management, excellent language skills, and preferably backgrounds in cultural entertainment and the ACG industry. Key responsibilities include:

* Advertising strategy planning, deployment, and data analysis

* Community traffic analysis

* Official website data tracking and analysis

* Sales data and advertising traffic analysis

* Leads data collection, organization, and utilization

* CRM planning and execution

* EDM production, distribution, and membership tagging system establishment

* Line@ process planning and optimization

* Establishment, analysis of customer data and behavior, and development of customer retention and brand promotion schemes

* Community management

* Facebook/Instagram topic strategy, post copywriting, short video script planning, post scheduling, and execution

* Material conception & design communication

* Brand website operation

* Planning for brand international exhibition affairs

Requirements

● 具三年以上相關工作經驗

● 英文聽說讀寫流利

● Possessing over three years of relevant work experience.

● Fluent in English

1
3 years of experience required
Regular earnings reach NT$40,000
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About us

HTC 致力於將智慧融入生活之中,為全球智慧行動裝置與科技的創新先驅。我們創造的 VIVE Reality,結合 VR、AR、AI、5G、Blockchain 尖端科技,除了持續打造再進化的硬體及軟體,創造出具有絕佳體驗與革命性效能的產品外,也推出對企業、文化、藝術、教育、醫療及娛樂具有深刻意義的內容,呈現令世界耳目一新的成果。 2022 年我們向世界揭示了 VIVERSE 願景,發表 HTC 包羅萬象的產品策略,未來各項創新融合將應用於 VIVERSE 世界中!





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