【iKala Cloud】資深行銷專員 Senior Marketing Specialist (CDP&Cloud KOL)

Updated about 1 month agoMarketing / Advertising » Marketer
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Job Description

This senior marketing specialist will be responsible for creating product content and marketing collaterals and organizing online and offline events. S/he will be responsible for all marketing activities to achieve marketing goals such as leads, organic traffic, share of voice (SOV), conversion rate. S/he will co-work closely with PM, RD, sales to ensure our product marketing strategy is aligned with our business objectives.

1. Responsible for planning and executing product marketing strategy to drive users
acquisition and conversion rate and ultimately accountable for marketing KPIs.
2. Develop product messaging that differentiates from others in the market.
3. Create product content such as product pages, customer success stories, PR, social
media posts, blog posts, e-newsletters, videos, brochures, trend report, industrial
eBook, whitepapers, sales kits etc..
4. Organize and support online & offline events and all the related programs.
5. Craft compelling messages across marketing channels such as website, blog, EDM,
Google, Facebook, LinkedIn, Line, media etc..
6. Work closely with the agency to conduct A/B testing, optimize campaign performance
and ensure campaigns will meet targets.
7. Build cloud influencers and thought leadership via vlog, podcast, blog to increase fans,
engagement, and impact in the market.
8. Report to Marketing Manager to ensure product marketing strategy is aligned with
company objectives and messaging priorities.

More Info>>>https://ikala.tv

Interview process

1. 3-6 years' experience in B2B marketing and relevant functions.
2. Experience in product strategy and content planning in IT companies.
3. Proven track record of all marketing campaigns, and assess against goals.
4. Strategic thinking, self-motivated, proactive, open-minded, and with team spirit.
5. Must be fluent in English.

1. Enthusiastic about cloud, CDP, and KOL marketing.
2. Background in marketing or business administration field.
3. Experience in SaaS solutions and passionate about MarTech is a plus.  
4. Experience in using Google Analytics, Google/Facebook Ads, MailChimp, WordPress,
SEO tools, and Line.

Regular earnings reach NT$40,000
Optional Remote Work

Personal Invitation Link

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iKala 愛卡拉互動媒體股份有限公司


About us

  iKala 是一間跨國的 AI 公司,使命是「AI 賦能」,讓我們的客戶能夠以 AI 為核心來達成事業轉型、加速、及創造新商業模式的目標。iKala 提供以 AI 驅動的數位轉型及數據行銷整體解決方案,旗下有 iKala Cloud 及 iKala Commerce 等雲端及新零售服務與產品,服務超過 400 家企業及 15,000 家廣告主及品牌主,其中包含多家財星 500 大企業,服務範圍跨越 8 個國家 (台灣、新加坡、泰國、越南、日本、香港、菲律賓、馬來西亞) 及超過 12 種產業。iKala 以顧客為念,我們不斷提升服務品質及投資創新研發,致力於為顧客創造更多的價值。iKala 同時是 Google 及 Facebook 的合作夥伴。

  iKala's mission is to "enable AI competencies" of enterprises, to increase their customer acquisition capability and customer lifetime value, by providing AI-driven digital transformation and data-driven marketing solutions. More than 400 enterprises across 12 industries, along with 15,000+ advertisers, including Fortune 500 companies, have used iKala's technology to transform their business, reach and sell to their customers with AI. iKala is a recognized partner of Google and Facebook, now operating in Taiwan, Singapore, Thailand, Vietnam, Japan, Hong Kong, Philippines and Malaysia. As a customer-centric company, we are dedicated to creating more value for enterprises by continuously investing in our services and innovation.

  「自由與責任」是 iKala 的核心價值。我們強調自由的風氣,同時要求每位同仁承擔起責任,期許自己成為一家對社會有意義及有益的公司。我們相信以人為本的 AI,認為 AI 應該以增強人類的能力為目的。AI 必須促進人類社會的平等,以及我們必須認真引導 AI 的發展、使全人類獲益。iKala 將一直致力於透過 AI 產品,來使人們的生活更輕鬆、更美好、幫助人們更有效地完成任務,為生活中的美好事物騰出時間。

  "Freedom and responsibility" is the core value of iKala. We let the wind of freedom blow, while assuming the responsibility to be a purposeful and benevolent company to the society. We believe in Human-Centered AI (HAI), in that AI should be an augmentation to humans. AI should help foster the fairness and equality of humanity, and its advancement should be carefully guided for the greater good. We, iKala, are dedicated to making people's lives easier and better by crafting AI products, help people complete their tasks more efficiently, and spare their time for wonderful things in their lives.


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Mindy Lien
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