We are looking for an experienced Product Marketing Manager to bring Patentcloud to the market through systematic and creative approaches. Inspired by conversion rates, the Product Marketing Manager should create insightful narrations that bridge the gap between potential — and current — clients and Patentcloud.

Responsibilities include:

• Developing and performing marketing communication strategies tailored to potential/current clients’ needs through research, expert opinions, interviews, and marketing analysis. Cross-functional collaborations are often required.
• Promoting products through diverse marketing channels, including the internet (e.g., websites, videos, and webinars), and written materials (e.g., product one-pagers and whitepapers.)
• Supporting customer conversion rates via the creation of product marketing content through an in-depth understanding of the identified market and clients.
• Working alongside the content creators for English and Chinese dual-translation for competitive battle cards, ROI/Value calculators, customer case studies, demo videos, webinar content, and whitepapers.
• Assisting with internal product training and team development.
• Other duties as assigned.

Required qualifications:

• 2+ years of experience in SaaS product marketing.
• Familiarity with marketing and sales theories, practices, and tools (e.g., HubSpot, Salesforce, and Google Analytics.)
• The ability to independently conduct qualitative or quantitative research to develop data-driven strategies.
• Strong adaptability — being able to adjust quickly based on the needs of the business.

Preferred qualifications:

• Prior experience of patents and/or patent law is strongly preferred.
• Familiarity with a dynamic, fast-paced working environment.
• Exceptional language skills — the ability to communicate adequately in both English and Chinese is strongly preferred.