Founded in 1975, Ipsos is a company of inquiring minds and passionate people giving a voice and shape to the thoughts of millions of individuals around the world. Ipsos is the global leader in branding and marketing research and and is also the only independent, publicly-listed company in its field managed by research professionals. Our creative solutions help us build strong relationships which lead to better results for our clients. This has made us the trusted advisor and with all matters lead by our industry expert from measuring, modeling to managing customer and employee relationships.
* Ranked the third largest global marketing research company
* Listed on the Paris Stock Exchange since 1999
* Ipsos has 89 locations/offices across the globe
* Over 17000 full time employees around the world
Through specialisation, we offer our clients a unique depth of knowledge and expertise.
We utilize various traditional and digital, quantitative and qualitative research methods helping our clients collect information they require for decision.
＊ market strategy and understanding:
usage and attitude, segmentation, brand positioning, consumer journey
＊ new product/ service development:
idea generation, concept test, product test, packaging/ naming test, pricing test, market simulation and forecast
＊ advertising/ communication assessment, brand health tracking:
idea screening, concept test, communication pre/ post test, multi-touchpoint evaluation, brand equity deep dives and monitor
＊ performance evaluation:
consumer/ customer/ employee satisfaction, mystery shopper research, retail performance