Founded in 1975, Ipsos is a company of inquiring minds and passionate people giving a voice and shape to the thoughts of millions of individuals around the world. Ipsos is the global leader in branding and marketing research and and is also the only independent, publicly-listed company in its field managed by research professionals. Our creative solutions help us build strong relationships which lead to better results for our clients. This has made us the trusted advisor and with all matters lead by our industry expert from measuring, modeling to managing customer and employee relationships.

* Ranked the third largest global marketing research company
* Listed on the Paris Stock Exchange since 1999
* Ipsos has 89 locations/offices across the globe
* Over 17000 full time employees around the world

益普索成立於1975年，是一個集合眾人智慧且由一群熱衷於行銷研究及市場調查的人所組成的公司，提供全世界千萬人的聲音與想法。益普索是執行品牌研究的專家，也是唯一一個由行銷及市場調查的專業人士來管理的獨立上市公司。益普索台灣是台灣唯一通過專業國際市場研究認證標準ISO 20252:2012的市場研究公司。我們探討、調查並挑戰傳統，我們評估市場潛力和分析市場趨勢，我們測試產品與廣告，以利於幫助我們的客戶以及他們的顧客建立良好且長遠的關係。
* 全球前三大的市場研究公司
* 1999年7月於巴黎證券交易所上市
* 全球設有89個分公司
* 全球擁有超過17000名全職員工

主要商品/服務項目
Through specialisation, we offer our clients a unique depth of knowledge and expertise.
　
We utilize various traditional and digital, quantitative and qualitative research methods helping our clients collect information they require for decision.

＊ market strategy and understanding:
usage and attitude, segmentation, brand positioning, consumer journey

＊ new product/ service development:
idea generation, concept test, product test, packaging/ naming test, pricing test, market simulation and forecast

＊ advertising/ communication assessment, brand health tracking:
idea screening, concept test, communication pre/ post test, multi-touchpoint evaluation, brand equity deep dives and monitor

＊ performance evaluation:
consumer/ customer/ employee satisfaction, mystery shopper research, retail performance