台灣總部 - KFC Marketing Assistant Manager, Snack & Research (企劃部副理)

Job updated about 12 hours ago

Job Description

• Research projects management: Coordinate with external research agencies for monthly brand health tracking with ad hoc questionnaire design under supervision, lead research-related project from preparation to post-result sharing.
• Insight Reporting: Monthly tacker to monitor and update brand status and competition dynamic (i.e. monthly BIT report, ad-hoc regional research sharing, market share analysis…etc.)
• Collaborate with agency, external third parties and cross-functional teams, including marketing, product development, and sales, to provide consumer insights and market information that inform business strategies and decision-making.
• Product portfolio management pre & post tracking review of Snack layer with supervision.
• New product launch IMC preparation and post evaluation with supervision.
• Discuss with other depts for marketing program execution, including OP, DO, Finance, R&D
• Menu development in assigned products with supervision.
• Monthly review and control on A&P budget
• To work with brand marketing team, commercial marketing team and DO team to optimize product visibility in own channel

Requirements

1. Minimum education requirement
BS Degree with major in Marketing or Mass Communication. MBA is preferred.

2. Relevant experience and minimum years required.
• 5-6 years working experience in research or FMCG/F&B/ at least
• New product/business development experience is preferred.
• High growth performance with fast-track record
• Demonstrated ability to handle multiple projects and details simultaneously.
• Ability to work well under pressure with time management

3. Basic skills requirements
• Good analysis skill and communication skill
• Project management and time management
• Quick reaction and multi-tasking
• Problem solving skill
• Well interpersonal skill, especially communication to internal (RD, FIN, SCM, OP, EC, B2B) and external (agencies, co-op partners) counterparts
• Result-oriented thinking
• Comfortable in English communication (listen, read, speak, and write)

1
5 years of experience required
Negotiable
Optional Remote Work
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怡和餐飲集團為亞洲領先的餐飲集團之一,旗下經營品牌包括 KFC 肯德基、Pizza Hut 必勝客及 PHD,業務遍佈香港、澳門、緬甸、台灣及越南。怡和餐飲集團營運超過 940 家分店,旗下 25,000 多名員工擁抱多元共融,每天均以熱誠與顧客分享美食帶來的簡單喜悅。多年來,怡和餐飲集團不斷力求進步,致力推動人才、創新、協作及可持續發展。怡和餐飲集團為怡和集團成員之一。

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  • 肯德基:肯德基身為速食業炸雞的領導品牌,傳承桑德斯上校對炸雞的熱情和美味,堅持使用原塊雞肉及新鮮手作的製作流程,持續優化點餐體驗和提供顧客更好的餐飲品質與用餐環境,歡迎有熱忱的你一起加入!

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