台灣總部 - KFC Marketing Brand Manager, Commercial(企劃部產品經理)

Job Description

• Analyze business, consumer and market data to develop strong customer insights for marketing priorities and activities.
• Formulate a consumer and business insight led strategic marketing plan & channel strategy to deliver sales and transaction goals
• Collaborate with operation, EC, CRM team to deliver the planned target
• 30% Channel strategy to have clear proposition and growth plan, building awareness, driving penetration and frequency.
• 20% Revamp value strategy and build consistent value platform
• 10% overall menu & pricing
• Supervise subordinates and grow individuals
• Oversee plans to ensure execution excellence
• Regular business review – weekly & monthly
• Day-to-day business operation

Requirements

1. Minimum education requirement
• BS Degree with major in marketing. Statics or MBA is preferred.
2. Relevant experience and minimum years required
• At least 8+ years of experience mainly in experience (FMCG/ Retail industry/E commerce).
• Leadership experience is a must – this position needs to supervise senior marketers
• Preferred commercial / trade marketing / research background
• Preferred food industry
3. Basic skills requirements
• Commercial sense:
(1) Business acumen, strong logic thinking and commercial planning skill
• Collaboration skill:
(1) Proven ability to build relationships with cross function through genuine communication, prompt action and effective problem solving.
(2)Proven ability to lead, facilitate and negotiate with stakeholders, including navigating conflicting viewpoints
• Digital savvy:
(1) Familiar with digital channels and marketing in a digital world
(2) Basic knowledge of EC & CRM metrics
• Good time management, business writing, organization and attention to detail

4. Competence Requirements
• Agile working attitude and can accept fast retailer speed& tempo.
• Demonstrated ability to handle multiple projects and details simultaneously.
• Good communication skills can well be managed for cross function communication skill
• Ability to work well under pressure with time management.
• Positive thinking, self-driven, motivated, results oriented, adapt to change and open-minded for teamwork.

1
8 years of experience required
Negotiable
Optional Remote Work
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About us

怡和餐飲集團為亞洲領先的餐飲集團之一,旗下經營品牌包括 KFC 肯德基、Pizza Hut 必勝客及 PHD,業務遍佈香港、澳門、緬甸、台灣及越南。怡和餐飲集團營運超過 940 家分店,旗下 25,000 多名員工擁抱多元共融,每天均以熱誠與顧客分享美食帶來的簡單喜悅。多年來,怡和餐飲集團不斷力求進步,致力推動人才、創新、協作及可持續發展。怡和餐飲集團為怡和集團成員之一。

詳情請瀏覽 www.jrg.com

  • 必勝客:必勝客為連鎖比薩領導品牌,提供美味多樣的餐點,賓至如歸的服務,以及創新的品牌經營,這些皆來自於我們對於顧客最佳用餐體驗的堅持。誠摯地邀請您加入必勝客大家庭,期待您能與我們一同成長、共創未來。
  • 肯德基:肯德基身為速食業炸雞的領導品牌,傳承桑德斯上校對炸雞的熱情和美味,堅持使用原塊雞肉及新鮮手作的製作流程,持續優化點餐體驗和提供顧客更好的餐飲品質與用餐環境,歡迎有熱忱的你一起加入!

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Full-time
Mid-Senior level
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Negotiable
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