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集團總部 - PizzaHut e-commerce Assistant Manager (電子商務副理)

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Job Description

【Strategy and Sales】

1. Execute PastaHut lower growth strategy and meet the annual objective

2. Utilize a range of techniques but specific focus on overall search incl SEO and SEM to drive quality traffic then sales.

3. Leverage marketing product campaigns, CRM, and media communication to drive sales.

4. Manage digital channels, such as EC, APP and other owned channel to bring quality traffic and co-work with marketing team on communication.

5. Give e-commerce/lower funnel perspective to PastaHut marketing team lead for building full funnel and co-work/guide partner agency for better performance.

【Data Analysis】

1. Analyzing EC and owned media performance of PastaHut from multi-dimensions based on biz needs.

2. Use statistics and insights to influence future EC activities.

3. Develop and enhance regular report efficiency.

【Agency】

1. Leverage agencies to optimize the digital marketing investment.

2. Learn new practices and tools from the market to get digital experience initiatives.

【Project management and Communication】

1. Lead/Implement the assigned EC projects by co-operate with cross-functional teams thru effective communication/coordination.

2. Working closely with PastaHut marketing team to maximum the key campaigns to run smoothly on-line.

3. Uplift efficiency on ways of working and build SOP for new task if needed.

【Reporting】

1. Regular basis reporting incl performance review and project updates.

【Administration】

1. Responsibility for planning and budgetary control of PastaHut lower funnel.

2. Day-to-day EC site on-and-off shelf management of PastaHut related scheme by co-work with DTS & marketing team.

Requirements

Key Qualifications

1. Bachelor/master’s degree required from business/marketing related

2. A minimum of 3 years relevant experience

3. Expertise in EC fields, EC platform related experience is preferred

4. Agency background incl. MarTech, digital media or SEO, and focus on performance media (i.e paid media) is preferred.

5. Digital marketing experience and keen interest in marketing and technology

6. Experience in operating owned media

7. Experience in managing digital/customer journey related initiatives is preferred

8. Ability to execute EC campaigns to drive quality traffic and AOV

9. Use Google Analytics and analytical skills to do and explore insight

10. Self-motivated with the energy and ability to take initiative on relevant issues

11. English verbal and written skills

12. Demonstrated ability to effectively communicate at all levels of the organization and to complete objectives utilizing the commitment and cooperation of others.

13. Demonstrated ability to react quickly and adapt well to change, with the ability to influence others to adapt as well.

14. Growth mindset and open-minded for new tools, new platform or net format to grow sales.

Skills requirements

1. Must have: Google analysis, Google search console, PowerBI, Google ads

2. Nice-to-have: Google tag manager, Google Data studio, SEO, MAAC

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1
3 years of experience required
Negotiable
Optional Remote Work
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Logo of 怡和餐飲集團_必勝客Pizza Hut/肯德基KFC.

About us

怡和餐飲集團為亞洲領先的餐飲集團之一,旗下經營品牌包括 KFC 肯德基、Pizza Hut 必勝客及 PHD,業務遍佈香港、澳門、緬甸、台灣及越南。怡和餐飲集團營運超過 940 家分店,旗下 25,000 多名員工擁抱多元共融,每天均以熱誠與顧客分享美食帶來的簡單喜悅。多年來,怡和餐飲集團不斷力求進步,致力推動人才、創新、協作及可持續發展。怡和餐飲集團為怡和集團成員之一。

詳情請瀏覽 www.jrg.com

  • 必勝客:必勝客為連鎖比薩領導品牌,提供美味多樣的餐點,賓至如歸的服務,以及創新的品牌經營,這些皆來自於我們對於顧客最佳用餐體驗的堅持。誠摯地邀請您加入必勝客大家庭,期待您能與我們一同成長、共創未來。
  • 肯德基:肯德基身為速食業炸雞的領導品牌,傳承桑德斯上校對炸雞的熱情和美味,堅持使用原塊雞肉及新鮮手作的製作流程,持續優化點餐體驗和提供顧客更好的餐飲品質與用餐環境,歡迎有熱忱的你一起加入!

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