In charge of developing/implementing CRM acquisition/retention campaigns (Life cycle and segmentation) and marketing ad-hoc campaign.

【Strategy and Sales】

-Developing and managing Co-brand Card loyalty calendar/program to engage and acquire new members using various techniques and approaches

-Using CRM system design customer lifecycle recurring program to increase member sales and retain members with continually performance review

-Managing CRM platform and owned media including push message, SMS, EDM, Improving the open rate and click through rate

-Analyzing member behavior, purchasing cycle and campaigns performance through in-depth data analysis and evaluation.

-Perform data analyses and post activity evaluations to deliver customer insights and make recommendations by CRM system

-Perform timely & accurate KPI reporting on monthly basis

【Communication and Sharing】

-Working closely with cross-functional teams to ensure effective communication and coordination of CRM acquisition and retention program initiatives

-Work closely with data team to dig out the data insight for formulating program

【Agency】

Working with agencies and suppliers to ensure the successful delivery of CRM acquisition and retention program initiatives

【Administration】

-Responsibility for budgetary control on a monthly basis

-Responsibility for CRM SOP/guideline

1. Bachelor/Master degree required from business/marketing related, MBA is preferred. 
2. A minimum of 5 years relevant experience 
3. Expertise in CRM fields, retailing, and banking or EC platform related experience is preferred. 
4. Overall marketing experience with an expertise in CRM 
5. Experience managing a budget 
6. Ability to carry out CRM functions, ideally use of CRM platform and campaign management system, and great analytical skills 
7. Demonstrated ability to effectively communicate at all levels of the organization and to complete objectives utilizing the commitment and cooperation of others. 
8. Ability to work well with people at all levels. Capable of managing and maintaining good relationships both internally and externally. 
9. Demonstrated ability to react quickly and adapt well to change, with the ability to influence others to adapt as well. 
10. Self-motivated with the energy and ability to take initiative on relevant issues. 
11. Excellent communication and interpersonal skills as well as formal presentation capabilities. 
12. Strong English verbal and written skills.