We are looking for a Senior CRM specialist to join our Growth Team to establish a CRM segmentation and support the execution of cross-channel communications for our fast-growing e-commerce platform. Key functions will include driving platform retention, engagement, and usage metrics, via channels including but not limited to push notifications, email, and in-browser messages.

The new senior CRM specialist will join a growing team of professionals driving engagement and performance at KICKS CREW. He/she will work closely with in-house marketing, product, business intelligence and creative teams.
Our next senior CRM Specialist must demonstrate a strong understanding of our product/service, identify and address consumer touchpoints and pain points in well-researched manners, and craft messages and campaigns to engage both sneakers enthusiasts and newbies.

Responsibilities

• Propose, design, and launch CRM campaigns and workflows in collaboration with Growth, Product, Marketing, Business intelligence and product teams
• Map user journeys and optimize campaigns for funnel conversion (A-A-R-R-R)
• Drive platform retention, loyalty, engagement, and usage metrics for the KICKS CREW products and services (e.g. DAU/MAU, repurchase rate)
• Support analysis and enhancement of CRM campaigns
• Execute A/B tests and own analysis of results to ensure maximum impact and effectiveness
• Devise ways to improve the usage of the CRM platform by automatic basic, everyday tasks
• Pulling reports from the CRM platform into data visualization tools (e.g. looker studio, Tableau, Power BI)
• Meeting with other stakeholders and teams to analyze industry trends and tailor CRM campaigns to meet business objectives
• Assess and plan data points to integrate with CRM platform

Requirements

• Minimum of 3 years experience in CRM in ecommerce/retail business
• Strong experience with Google Analytics and Google Tag Manager, including analytics, tag implementation, conversion tracking
• Ability to integrate CRM platform with data visualization tools and customer data platforms (e.g. Segment)
• Excellent skills in MS Office suite of programmes
• Fluency in English (written and verbally) is a MUST
• Proficiency in building email templates via HTML.
• Experience in copywriting and/or design
• A strong eye for detail and precision. Quick-thinking to respond to ever-changing and volatile market conditions
• Strong organizational and problem-solving skills
• Self-directed learning attitude and strong sense of ownership (Self-motivated and enthusiastic team player!)

Good to have

• Proficiency in SQL or Python and other programming languages
• Understanding of customer expectations in the US is a big plus
• Passion for sneakers a plus