[KKStream] Product Marketing Manager

Updated 5 days agoMarketing / Advertising » Marketer
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Job Description

Please submit your application via KKBOX Group Website, as we will only accept applications on our website

We are in the midst of the most exciting media revolution in history. Streaming technology is changing the way we consume content and experiences. We are KKStream, Asia’s leading B2B streaming technology provider and service consultant that has been helping clients build their own vertical media for almost a decade. With offices based out of Tokyo, Taipei and Kaohsiung, we have been enabling media and entertainment leaders in the region to power platforms for millions of users through our BlendVision streaming solution and tailor-made large-scale enterprise services.

We are looking for a strategic product marketer who is deeply passionate about technology and innovation to join our growth story into international markets. The candidate should have seasoned skills in B2B marketing and a proven track record of success with their product marketing strategies. Our business is more like a start-up with a high degree of growth and ambiguity. You should embrace the opportunity to act in multiple roles, be creative in identifying new ways to differentiate our streaming solution in the market, and enjoy the chance to independently solve hard problems. The ideal candidate will be willing to roll up their sleeves to execution; and be open-minded when dealing with uncertainty.

Responsibilities

  • Market Intelligence – Conduct customer profiling, market-sizing, and competitor analysis via market research, customer interviews, and segmentation analysis.
  • Go-to-Market Strategy – Develop the action plan to reach target customers including but not limited to product positioning and messaging in specific segments, identifying touch points, and achieving the optimal results within a set time and budget.
  • Content Development – Develop marketing assets with a clear understanding of the marketing funnel and what content is most crucial in each phase.
  • Sales Enablement – Develop differentiating product sales kits and playbooks to enable global business development.
  • Digital Marketing Enablement – Work closely with Digital Marketing Manager to deliver messaging and content to enable effective lead generation campaigns.

** The salary range is for reference and the actual salary will be further discussed with the candidate during interview process**

Requirements

Qualifications:
    • 7+ years of proven product marketing experience in the technology industry.
    • Tracked success in promoting B2B products in foreign markets.
    • Proven ability to understand complex technology and translate features into customer benefits.
    • Ability to independently work on multiple concurrent projects in an agile environment.
    • Excellent written and verbal communication and presentation skills.
    • Proficient in spoken and written English/Chinese.
    • MBA or Bachelor’s degree in business or technology field.

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KKBOX Group

台北市南港區南港軟體工業園區園區街3-2號11樓

About us

KKBOX Group 為亞洲領先的媒體科技集團,2005 年在台灣推出全球第一家合法音樂串流服務 KKBOX,並陸續拓展服務地區至日本、香港、新加坡及馬來西亞。集團事業體服務範疇跨足亞洲最具影響力聲音社群品牌 KKBOX、影音串流服務 KKTV、娛樂藝文活動展演 KKLIVE、行動售票及一站式虛擬場館直播平台 KKTIX、文創投資 KKFARM、串流技術 KKStream等。

KKBOX Group is Asia’s leading media technology company on a mission to empower creative professionals and industries in the Digital Age. Started by a group of music loving Internet software developers, we built and launched the world’s first legal music streaming service in 2005. Based in Taipei, the heart of Mandopop music, we gradually grew our business from Taiwan out to Hong Kong, Singapore, Malaysia and Japan. Ever curious towards reinvention and discovering new business models of the future, we have expanded our business scope from music streaming to live events, technology services, content, investments and continue to explore reinvention through innovation in the digital entertainment space. (More info: https://kkboxcorp.com/)

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