[KKBOX] Performance Marketing Assistant Marketing

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Job Description

Please submit your application via KKBOX Group Careers, only online application will be considered.

Full of curiosity and courage to explore and dream. Born to be a music lover with the knowledge of different music genres. The ambition to promote and optimize Taiwanese music industry. Professional content curation skills and marketing strategic thinking. Cutting edge thinking and insight about the society and industry. Desire to dig more new voices and new ideas with KKBOX service to nourish and accelerate the growth of the new generation in the music scene.

Responsibilities:
  • Promote key product features to gain awareness and usage.
  • Develop and execute creative marketing/ member engagement campaigns to acquire new users and win-back sleep/ snooze users.
  • Initiate loyalty program to retain users and increase stickiness and usage.
  • Optimize user experience/ journey via identifying critical user breakpoints.
  • Obtain customer insights from qualitative and quantitative research, including interviews, surveys and user behavior analysis.
  • Collaborate with product, design, business insight teams, and related partners to implement marketing projects.

Requirements

Requirements:
  • 3+ years experience in Marketing.
  • Experience in digital marketing planning & execution.
  • Strong communication and project management skills.
  • Data oriented and open-minded.
  • Proven track record of a critical thinker with a growth mindset.
  • Familiar with MarTech concept, social media tools.
Preferred Qualifications:
  • Experience in Product Marketing or Performance Marketing.
  • Knowledge of digital tracking/ communication solutions, such as CDP/ DMP applications and user tagging concepts.
  • Proactive and creative thinking.
  • Sense of curiosity and humor.
  • Take ownership and be goal-oriented.
  • Music lover and Podcast user.

*** The salary range is for reference and the actual salary will be further discussed with the candidate***

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KKBOX Group

台北市南港區南港軟體工業園區園區街3-2號11樓

About us

KKBOX Group 為亞洲領先的媒體科技集團,2005 年在台灣推出全球第一家合法音樂串流服務 KKBOX,並陸續拓展服務地區至日本、香港、新加坡及馬來西亞。集團事業體服務範疇跨足亞洲最具影響力聲音社群品牌 KKBOX、影音串流服務 KKTV、娛樂藝文活動展演 KKLIVE、行動售票及一站式虛擬場館直播平台 KKTIX、文創投資 KKFARM、串流技術 KKStream等。

KKBOX Group is Asia’s leading media technology company on a mission to empower creative professionals and industries in the Digital Age. Started by a group of music loving Internet software developers, we built and launched the world’s first legal music streaming service in 2005. Based in Taipei, the heart of Mandopop music, we gradually grew our business from Taiwan out to Hong Kong, Singapore, Malaysia and Japan. Ever curious towards reinvention and discovering new business models of the future, we have expanded our business scope from music streaming to live events, technology services, content, investments and continue to explore reinvention through innovation in the digital entertainment space. (More info: https://kkboxcorp.com/)

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