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Job Description

【公司簡介】

Hi, 我們是Lalamove。

我們致力於提供最簡單的物流配送,最即時且全年無休的專件配遞服務;我們希望透過Lalamove,能夠同時滿足顧客在物流上的需求,也能夠提供我們的夥伴自由並且舒適的工作平台,達成真正的資源共享與雙贏!


【Job Description】

1. Develops digital marketing strategy by identifying trends and insights, tracking changes in supply and demand, monitoring the competition and optimizing spend and performance based on the insights.
2. Plans and executes all web, SEO/SEM, database marketing, social media, and display advertising campaigns to optimize user acquisition cost.
3. Contributes to marketing effectiveness by identifying short-term and long-term issues that must be addressed.
4. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
5. Brainstorms new and creative growth strategies through digital marketing.
6. Utilizes strong analytical ability to plan, execute, and measure experiments and conversion tests across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels.
7. Develops digital marketing staff by providing information, educational opportunities, and experiential growth.
8. Cooperate with the marketing manager to oversee the newly launched city’s overall performance and identify growth opportunities.


【工作內容】
-透過數位渠道達到新用戶獲取和司機名單獲取目標
- 研究最新趨勢、用戶和司機夥伴需求,執行競爭者分析,以制定數位行銷策略。達到降低用戶獲取成本,優化轉換率,提升名單質量
- 和組員共同規劃和執行,SEO/SEM 操作,網站內容優化,社群媒體操作和其他線上廣告操作及供應商溝通維護。優化行銷漏斗中每一階段用戶體驗以提升轉換率
- 評估中、長期問題和問題影響程度,並制定對應方案
- 數位管道成效追蹤,評估目標完成率
- 持續發想並優化策略,提升各數位渠道上成效,包含但不限: 線上廣告、社群媒體、網頁 SEO優化與內容優化等
- 透過數據分析和實驗來規劃、執行,和評估各數位渠道和用戶接觸點的轉換成效
- 判斷重要轉換點或用戶流失點以優化流程
- 監測新服務區域的整體表現資料,包含品牌宣傳、用戶獲取激活和用戶留存,以發現成長機會

Requirements

【Qualifications/Skills】
1.Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
2. Self-motivated yet customer-focused
3. Proficient in marketing research and statistical analysis
4. Able to develop budgets
5. Familiar with financial planning and strategy

【Education, Experience, and Licensing Requirements】

1. Bachelor's or master's degree in marketing or a related field
2. Proven working experience in digital marketing
3. Demonstrable experience leading and managing SEO/SEM, marketing database, social media, and/or display advertising campaigns
4. Experience in optimizing landing pages and user funnels
5. Experience with A/B and multivariate experiments
6. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Ahrefs, etc.)
7. Working knowledge of ad tools

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      About us

      Lalamove成立於2013年,為24小時即時貨運平台,以簡化傳統物流的繁瑣手續為宗旨,用戶只要透過行動裝置一鍵下單,即可媒合配送。平台提供廂型貨車、貨車和機車等多種車型可供選擇,致力打造可以滿足個人用戶、中小企業等不同需求的物流解決方案,使貨運變得快速、實惠又簡單。

      Lalamove於2015年進軍台灣,致力運用其科技優勢,串聯企業、司機夥伴、個人、地方社區的各方需求,如今營運範圍已橫跨亞洲與拉丁美洲超過11個市場,持續以快速即時的貨運服務,帶給在地正向發展。


      Team

      Avatar of the user.
      Managing Director of Taiwan
      Avatar of the user.
      Assistant Manager, People Operations
      Avatar of the user.
      Senior People Operations Associate
      Avatar of the user.
      TW People Team

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