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Updated about 1 month ago

Job Description

【公司簡介】

Hi, 我們是Lalamove。

我們致力於提供最簡單的物流配送,最即時且全年無休的專件配遞服務;我們希望透過Lalamove,能夠同時滿足顧客在物流上的需求,也能夠提供我們的夥伴自由並且舒適的工作平台,達成真正的資源共享與雙贏!


【Job Description】

1. Develops digital marketing strategy by identifying trends and insights, tracking changes in supply and demand, monitoring the competition and optimizing spend and performance based on the insights.
2. Plans and executes all web, SEO/SEM, database marketing, social media, and display advertising campaigns to optimize user acquisition cost.
3. Contributes to marketing effectiveness by identifying short-term and long-term issues that must be addressed.
4. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
5. Brainstorms new and creative growth strategies through digital marketing.
6. Utilizes strong analytical ability to plan, execute, and measure experiments and conversion tests across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels.
7. Develops digital marketing staff by providing information, educational opportunities, and experiential growth.
8. Cooperate with the marketing manager to oversee the newly launched city’s overall performance and identify growth opportunities.


【工作內容】
-透過數位渠道達到新用戶獲取和司機名單獲取目標
- 研究最新趨勢、用戶和司機夥伴需求,執行競爭者分析,以制定數位行銷策略。達到降低用戶獲取成本,優化轉換率,提升名單質量
- 和組員共同規劃和執行,SEO/SEM 操作,網站內容優化,社群媒體操作和其他線上廣告操作及供應商溝通維護。優化行銷漏斗中每一階段用戶體驗以提升轉換率
- 評估中、長期問題和問題影響程度,並制定對應方案
- 數位管道成效追蹤,評估目標完成率
- 持續發想並優化策略,提升各數位渠道上成效,包含但不限: 線上廣告、社群媒體、網頁 SEO優化與內容優化等
- 透過數據分析和實驗來規劃、執行,和評估各數位渠道和用戶接觸點的轉換成效
- 判斷重要轉換點或用戶流失點以優化流程
- 監測新服務區域的整體表現資料,包含品牌宣傳、用戶獲取激活和用戶留存,以發現成長機會

Requirements

【Qualifications/Skills】
1.Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
2. Self-motivated yet customer-focused
3. Proficient in marketing research and statistical analysis
4. Able to develop budgets
5. Familiar with financial planning and strategy

【Education, Experience, and Licensing Requirements】

1. Bachelor's or master's degree in marketing or a related field
2. Proven working experience in digital marketing
3. Demonstrable experience leading and managing SEO/SEM, marketing database, social media, and/or display advertising campaigns
4. Experience in optimizing landing pages and user funnels
5. Experience with A/B and multivariate experiments
6. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Ahrefs, etc.)
7. Working knowledge of ad tools

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      Logo of Lalamove小蜂鳥國際物流有限公司.

      About us

      Lalamove於2013年12月成立,2015年進軍台灣,運用科技優勢,簡化傳統物流的手續繁瑣,只要透過行動裝置操作,無論是快遞、代買外送、貨物運送,都能最快1小時送達,GPS即時追蹤掌控物流現況,隨叫隨送24小時全年無休不間斷服務,致力提供最好的品質給用戶。目前Lalamove在台營運範圍為雙北、桃園、台中、台南及高雄,未來將會拓點至其他城市,企業深耕在地經營,希望讓每個用戶都能得到最好的物流服務。

      Lalamove已成為各種規模企業解決最後一哩運送的問題的策略合作夥伴。從獨立的實體店到大型飯店、連鎖零售商店和電子商務企業,Lalamove可以幫助各行各業根據自己的需求,解決他們物流上的煩惱進而達到企業規模化。憑藉著我們獨特的技術優勢,企業不再需要投資於物流和維護自家車隊,就可以實現當日預定、提前預訂以及GPS即時追蹤。為了增加你的便利性,可以使用我們的電子錢包付款,並透過email將收據送發給你以便追蹤你所有的物流歷程。另外,我們的多點配送和路線優化功能可以幫助你的企業節省時間和金錢。API串接還為企業提供了將物流提升到新的水準並獲得全方位面支持的機會。

      我們致力於提供最簡單的快送,最即時且全年無休的專件配遞服務;我們希望透過Lalamove,能夠同時滿足顧客在物流上的需求,也能夠提供我們的夥伴自由並且舒適的工作平台,達成真正的資源共享與雙贏!

      Originally known as EasyVan, Lalamove was launched to satisfy a specific logistical need - van hiring. Started in Hong Kong in December 2013, Lalamove now operates in 180+cities across China and Southeast Asia.

      Today, Lalamove unceasingly matches 25 million registered customers with a pool of 3.6 million drivers of vans, trucks and motorcycles. The Lalamove way has revolutionised old van hiring call centres to being so streamlined, customers and drivers match with each other within 12 seconds. Local deliveries are fulfilled at a breakneck 55 minutes, door-to-door. Providing reliable and quick deliveries for customers, Lalamove also optimises drivers fleet and route to maximise their earning potential. Our Mission is to empower our local community by making delivery fast and simple. And to make that happen, we set our vision as making Lalamove synonymous with delivery by offering 24/7/365 service.


      Team

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      Accountant
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      Managing Director, Taipei
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      People Ops Manager
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      People Ops Lead
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      People Ops Associate

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