香港商Lalamove Regional Marketing Manager台灣區行銷經理

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Job updated almost 5 years ago

Job Description

Our marketing is focused on demonstrating Lalamove's promise of fast and simple delivery through compelling, exciting, locally relevant, integrated marketing campaigns, social, offline creative, PR, partnerships, and events.

As the Marketing Manager for Taiwan, you will be responsible for developing local strategy and insights for your markets, driving business growth and leads, and partnering with our HQ and SEA teams to deliver metric driven marketing results.

Key Responsibilities:
◆Lead local marketing campaigns to drive brand awareness and fandom in Taiwan, generate leads and engage customers
◆Position Lalamove in a fiercely competitive environment to make the brand locally relevant and loved
◆Lead the creative development, management, measurement and execution of local campaigns, working closely with agencies, HQ, and other city teams to develop trackable, measurable integrated communication projects
◆Lead the development of local events and PR to maximize cross-promotion & brand exposure opportunities
◆Participate and leading locally in building the brand through owned and earned marketing
◆Lead local extensions of global campaigns, working on special projects (stunts, guerrilla, content, digital innovation) that increase the relevance of Lalamove in Taiwan and Southeast Asia
◆Devise digital marketing programs, which cover, but not limited to, websites management, SEO, social media, content marketing and e-marketing campaign management
◆Work closely with sales team to develop digital marketing programs for effective lead generation and customer relationship management and to track the effectiveness of the programs


Requirements

Who You Are and What You Offer:
◆Bachelor's degree in Marketing, Communications, Multimedia or related disciplines
◆Minimum 5 years of related marketing in-house/agency experience, preferably with experience in local delivery & logistics industry.
◆A desire to thrive in an intensely competitive environment
◆Passionate, Gritty and Humble
◆A curious, creative mind that can help us establish meaningful connections between SMEs (our potential users), users and drivers in Taiwan, exploring innovative ways to express our values and positioning when promoting Lalamove
◆Native understanding, rounded marketing professional with the ability to take marketing campaigns and project from beginning to end, including initiatives such as content, branding, campaigns, PR and social, combined with the skills to tell compelling stories for the [country] market through media agnostic ideas
◆Deep local culture and SME business knowledge, capable of extracting powerful communication insights while creating campaigns that resonate with various target demographics and verticals
◆Ability to manage multiple time-sensitive projects simultaneously without the support of a large team, working both independently and in close collaboration with a wide variety of stakeholders
◆Ability to self-motivate in a fast-paced, multi-faceted environment capacity to continuously provide and receive constructive, actionable feedback to and from colleagues
◆Fluency in written and spoken English, and Chinese
◆Experience working in an ROI-driven organization
◆Strong knowledge in digital measurement and tracking, SEM, display, paid social will be an advantage
◆Strong knowledge of analytics and BI tool such as Google Analytics and tableau will be an advantage
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About us

Lalamove成立於2013年,為24小時即時貨運平台,以簡化傳統物流的繁瑣手續為宗旨,用戶只要透過行動裝置一鍵下單,即可媒合配送。平台提供廂型貨車、貨車和機車等多種車型可供選擇,致力打造可以滿足個人用戶、中小企業等不同需求的物流解決方案,使貨運變得快速、實惠又簡單。

Lalamove於2015年進軍台灣,致力運用其科技優勢,串聯企業、司機夥伴、個人、地方社區的各方需求,如今營運範圍已橫跨亞洲與拉丁美洲超過11個市場,持續以快速即時的貨運服務,帶給在地正向發展。


Team

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Managing Director of Taiwan
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Assistant Manager, People Operations
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Senior People Operations Associate
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TW People Team

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