Marketing Coordinator

Updated about 1 month agoMarketing / Advertising » Marketing Operations

Job Description

Do you want to get in on the ground floor of an award-winning global startup that is solving a truly meaningful problem in the world?

PenguinSmart is looking for a Marketing Coordinator to help contribute to the development of our AI-assisted online rehab therapy services enabling more effective speech & language improvement for children.


Job Scope

  • Key implementer of China digital, social, and content marketing strategy & execution. Participate in planning, implementation, tracking, and optimization, including:
      • Material Creation: articles, user testimonials, case studies, videos, etc.
      • Track effectiveness of marketing efforts
      • B2C Marketing:
        • Assist in campaign planning and working with the sales team on messaging
        • Build inbound leads pipeline - drive social media, web, SEO, and content creation; engage online groups
      • B2B / B2B2C Marketing & Support
        • Support BD team, channels and partners with enablement material to reach their end customers effectively
        • Lead event planning and represent company with organizations and clients.
      • Manage vendors and partners in marketing-related projects as needed

Details:

  • Time Commitment: Full time
  • Compensation: Based on experience; annual base salary with stock options, social insurances, flexibility to work from home, and bonus depending on team performance
  • Location: Taipei. The candidate will be working closely with teammates distributed across the US, Taiwan, and mainland China.
  • Potential leadership and management role with hiring influence

As a potential team leader role within a fast growing startup, we look for candidates with the following qualifications and qualities :

Qualifications:

  • Native Chinese Speaker and proficient English
  • Bachelors Degree or above in Marketing, Business administration, New media, Communications, Public relations or related fields
  • 3+ years of relevant professional experience in China
  • Previous experience managing and operating China-specific marketing tools and social media accounts - Zhihu, Wechat, Weibo, SEO, Xiaohongshu, Douyin,etc

Qualities:

  • Strong ability to empathize; excellent copywriting skills: you can understand different groups and can create compelling messaging for each
  • Metrics & data-driven: you are not afraid of analyzing data to find insights
  • Strong logical problem-solving: when you encounter a problem, you proactively look for solutions or create a plan to find a solution
  • Goal-oriented and self-managing: can plan tasks and manage own priorities & time to reach goals without requiring step-by-step instructions and constant oversight
  • Hunger to teach yourself & to constantly improve: you like to learn new things and teach others, rather than wait to be taught; you imagine ways to do things better
  • Can adapt quickly to a fast-changing environment: learn new tools on your
    own, courage to be stretched professionally, fast learner and good listener
  • Comfortable with ambiguity: you can move forward when faced with uncertainty;
    in fact, you like bringing order to uncertain situations
  • Management potential: you are a leader and motivator
  • Humility and good sense of humor: especially critical for a startup

Good to Have

  • Strong design & aesthetic sense
  • Related experience with disadvantaged families or developmentally delayed children
  • Experience in any of the following:
    • Marketing agency background
    • Digital marketing and online community building
    • Market Research: primary and secondary research to understand industry trends, competition, and new opportunities for company; Customer Journey research, Voice of Customer, Win-Loss analysis
  • Project and team management
  • Previous professional interaction with doctors, nurses, therapists, teachers and parents

About Us

PenguinSmart is enabling intelligent, individualized rehab therapy for all, starting with online speech and language therapy support for children. Founded by Harvard & MIT alumni, our team combines the latest data sciences with expert insights to empower caregivers to become a key part of the rehab journey. We are first remotely serving the 1 in 6 families with developmentally delayed children while developing global solutions for other conditions. Our solutions speed up rehab progress and allow therapists to oversee more patients without sacrificing quality of care. PenguinSmart is backed by Alchemist Accelerator, was named one of the Top 10 Disruptive Parenting Companies by Disruptor Daily, and was recently chosen as one of the "Top 100 Healthcare Visionaries" in the US. mypenguinsmart.com (EN) | qierbao.com (CN)

If you are interested, please send your bilingual (English and Chinese) cover letter & CV/resume to [email protected]

1
35K ~ 50K TWD/month
Managing staff numbers: not specified
Optional Remote Work

Personal Invitation Link

Please Sign in or Register to get your personal invitation link.

PenguinSmart 啟兒寶

台北市大同區民生西路236號

About us

PenguinSmart is enabling intelligent, individualized rehab therapy for all, starting with online speech and language therapy support for children. Founded by Harvard & MIT alumni, our team combines the latest data sciences with expert insights to empower caregivers to become a key part of the rehab journey. We are first remotely serving the 1 in 6 families with developmentally delayed children while developing global solutions for other conditions. Our solutions speed up rehab progress and allow therapists to oversee more patients without sacrificing quality of care. PenguinSmart is backed by Alchemist Accelerator, was named one of the Top 10 Disruptive Parenting Companies by Disruptor Daily, and was recently chosen as one of the "Top 100 Healthcare Visionaries" in the US. mypenguinsmart.com (EN) | qierbao.com (CN)

Team

penguinsmart

Other Popular Jobs at PenguinSmart 啟兒寶

Customer Care Associate

Full-timeAssociate400K ~ 480K TWD/yearUpdated about 1 month ago

Business Development Intern

Internship0 ~ 200 TWD/hourUpdated about 1 month ago

Customer Care Coordinator

Full-timeMid-Senior level420K ~ 600K TWD/yearUpdated about 1 month ago

Sales Consultant

Part-timeAssociate20K ~ 40K TWD/monthUpdated about 1 month ago

Data Scientist Intern

Internship0 ~ 200 TWD/monthUpdated about 2 months ago

Graphic/UI Designer Intern

Internship0 ~ 200 TWD/dayUpdated about 2 months ago