Digital Growth Marketing Manager (User Acquisition Specialist)

Job Description


  1. 作為數字營銷經理,您將創建,組織和實施營銷活動和策略。
  2. 計劃和執行所有數字營銷,包括SEO / SEM,營銷數據庫,電子郵件,社交媒體和展示廣告系列。
  3. 衡量並報告所有數字營銷活動的績效,並根據目標(ROI和KPI)進行評估。
  4. 進行營銷研究並分析數據以改善營銷KPI。
  5. 設計並提出想法和策略。
  6. 編譯和分發統計信息。
  7. 集思廣益並準備創意副本。
  8. 支持日常操作並按指示執行臨時項目。
  9. 管理營銷團隊。
  10. 投資回報率驅動。管理用戶獲取,創意創建和預算分配,以產生最佳的投資回報率
  11. 跟踪用戶獲取活動的有效性並實施持續改進和優化
  12. 制定內容營銷計劃,以在潛在的新市場中吸引流量,參與度和高質量的潛在客戶(包括內容開發,分發和評估)。
  13. 管理內容日曆和渠道,包括社交渠道和電子郵件分發。
  14. 根據點擊率,點擊量和轉化次數來管理和改善自然搜索引擎的性能和目標設定。
  15. 管理公司的頁面內SEO和頁面外SEO。
  16. 進行關鍵字研究,內容審核,內容差距分析,SEO預測和鏈接建設活動。

Job Description

As the Digital Marketing Manager, you will create, organize, and implement marketing campaigns and tactics.

  1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
  2. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  3. Conduct marketing research and analyze data to improve marketing KPIs.
  4. Devise and present ideas and strategies.
  5. Compile and distribute statistical information.
  6. Brainstorm and prepare creative copy.
  7. Support daily operations and perform ad-hoc projects as directed.
  8. Manage the marketing team.
  9. ROI-driven. Manage user acquisition, creative creation, and budget allocation to yield the best ROI
  10. Track the effectiveness of user acquisition campaigns and implement continuous improvements and optimization
  11. Develop content marketing initiatives to drive traffic, engagement, and high-quality leads (incl. content development, distribution, and measurement) in potential new markets.
  12. Management of content calendar and channels, including social channels & email distribution.
  13. Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions.
  14. Manage both on-page SEO and off-page SEO for the company.
  15. Conduct keyword research, content auditing, content gap analysis, SEO forecasts, and link building activities.



    1. 需要市場營銷學士學位或相關學科。
    2. 具有數字廣告平台和技術的經驗證的工作經驗。
    3. 具有設置和優化數字廣告系列的經驗。
    4. 強大的技術營銷技能,包括電子表格,網絡分析,Google Adwords,Facebook Ads,GA,Mixpanel。
    5. 最新的數字營銷和衡量趨勢和最佳實踐。
    6. 中英文雙語。
    7. 體驗領導團隊。


  • Bachelor’s Degree in Marketing or related discipline required.
  • Proven work experience with digital advertising platforms and techniques.
  • Experience in setting up and optimizing digital ad campaigns.
  • Strong technical marketing skills, including spreadsheets, web analytics, Google Adwords, Facebook Ads, GA, Mixpanel.
  • Up-to-date with the latest trends and best practices in digital marketing and measurement.
  • Bilingual in English and Mandarin.
  • Experience leading teams.


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