Job Description

Content Marketing

- Develop comprehensive content strategies aligned with short-term and long-term marketing goals

- Define key messages, recommend choice of media, and allocate resources so that campaigns are effective and appropriate for the intended audience

- Create engaging and original content which is aligned with the brand and effective in driving ROI for both paid and owned channels

- Plan and execute organic and paid social media campaigns, which include identifying opportunities, engaging influencers and evaluating performance

- Maintain content calendars and actively pitch relevant themes and angles through trend spotting, social listening and data mining

- Apply a data-driven approach when performing both quantitative and qualitative assessment of content and channels

Events

- Support different aspects of event coordination from planning, budgeting, logistics coordination, onsite set-up to execution

- Identify and conceptualise event strategies and activities to meet business goals

- Liaise with external vendors, suppliers and agencies to ensure that their deliverables meet the company's requirements, deadlines, and budget

PR

- Plan PR calendars, write regular media releases to actively engage media and secure coverage for top of mind recall and positive share of voice

- Execute PR initiatives and events, including advertorials, conferences or seminars to maintain reputation and visibility of the company or to support business goals

- Prepare monthly PR reports

- Ensure that a positive company identity and image is maintained across all platforms

KPIs

- Excellent written and verbal communication skills with a passion for writing. Video editing skills would be a plus.

- Self-starter with the ability to propose new ideas and analyse

- Team-oriented with strong interpersonal skills including good judgment, creativity, and a high energy level

- Able to work well under pressure, ensuring the smooth and efficient running of an event.

- Able to join immediately/with short notice

Requirements

- A Bachelor’s degree in Communications, Journalism or Marketing - Well connected and knowledgeable of the LGBT community - 1-3 years marketing experience ideally with focus on PR and digital content - Experience with relevant agency experience or project management will be advantageous

Salary

0 ~ 1 TWD/month

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Paktor

台北市信義區信義路四段460號16樓

About us

我們是來自新加坡的拍拖交友公司,Paktor除了大家耳熟能詳的Paktor APP外,我們也同時經營線下實體約會服務,每年幫助許多單身會員步入「穩定交往中」狀態,甚至進入婚姻階段。 Paktor線下實體約會服務,除了在新加坡、馬來西亞、韓國、香港等國家皆設立公司,目前也在台北、新竹、台中、高雄皆設立分點,邀請對交友及愛情擁有強烈熱情及想法的夥伴,一起加入這項時尚活潑的新產業!

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