【Please apply for the job via Pinkoi Career directly: https://reurl.cc/N05N1q】

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Pinkoi, a leading online marketplace for unique and original design goods in Asia, is looking for a Digital Performance Marketing Specialist.

Job Highlights
#Performance Marketing & Digital Ads
#Paid Channel User Acquisition
#ROAS optimization

Responsibilities

• Drive traffic and sales growth, optimize acquisition cost through paid channels, including but not limited to Meta, Google, Affiliates and Social channels.
• Maximize performance across digital paid channels on a regular basis and provide strategic and actionable insights to further improve.
• Mind the leading metrics such as ROAS, CPA, CTR, CPC, and bounce rate of landing pages to manage overall ads performance.
• Have a customer-centric mindset and understand the essence of advertising is to “communicate” with real users and use this mindset for your copywriting and advertorial.
• Able to analyze user's behavioral signals to forecast their purchase intentions, hence to better include and exclude in the audience targeting and implement new growth strategies.
• Plan and execute the A/B testing to find the results with confidence.
• Keep abreast and stay informed of industry best practices, changes, and opportunities.
• Build accurate customer segments and profiles, to run effective campaigns.

Essential Requirements

• With at least 2 years of relevant work experience in the Performance Marketing / E-commerce field.
• Hands-on experience in digital paid channels, including but not limited to Meta Ads, Google Ads, Affiliates etc..
• Strong analytical problem-solving skills.
• Self-starter, energetic, well-organized with a sense of responsibility and a strong growth mindset.
• Familiar with shopping done online and via mobile apps.
• Knowing Pinkoi as a brand and business is an advantage.

Plus

• Fluent in English, written and spoken.
• Ability to clearly observe and understand the e-commerce industry.
• Familiar with working at startups and excited to take on new challenges and share thoughts.
• Knowledge of cross-border e-commerce and different business models. Ability to clearly observe and understand industry trends, demonstrating excellent business judgment.
• Goal-oriented. Ability to evaluate project effectiveness using data.
• Proficient in SQL and GA4 is an advantage.

#Join us and become a Pinkoist

Please apply for the job via Pinkoi Career directly: https://reurl.cc/N05N1q

Apply for the job with your cover letter, resume (in English), and required proposal for further review!