Senior Digital Marketing Specialist (eCommerce / Campaign / Channel Growth)

Job updated about 15 hours ago

Job Description

Pinkoi, an online marketplace for unique and original design goods in Asia. Pinkoi Hong Kong Marketing team is responsible for communicating the story of the design brand and providing shopping inspiration for our customers in every special moment. We are looking for a talented digital marketing expert with creative but practical ideas to promote unique designs from Hong Kong to International markets.

Job Highlights / Keywords
#Marketing Campaign & Channel Marketing
#Immediately available is a plus


  • Plan and execute  digital marketing and community marketing campaigns to arouse brand awareness, word-of-mouth, traffic and drive GMV growth. 
  • Provide engaging text, image and video content for social media accounts and affiliate partners.
  • Drive growth performance such as new customer acquisition, retention, branding, new category through campaigns, marketing channels and any other platform resources.
  • Design, implement and analyze A/B tests across marketing channels and platforms.
  • Conduct rigorous and frequent analysis on initiative performance (campaigns and channels) and be able to conclude insights and advise next-up action.
  • Work closely with internal departments and other regions for campaigns and channels such as eDMs and APP Push.
  • Support other ad-hoc marketing campaigns and offline events.

Essential Requirements

  • Degree holder in Marketing, Journalism, eCommerce or related disciplines.
  • 3+ years hands-on experience in digital marketing and/or eCommerce marketplace.
  • Project management, marketing channel optimization, and solid copywriting skills are passionately delivered.
  • Familiar with online shopping trends of Asian lifestyle design goods and services in Hong Kong and Macau market.
  • Data-driven, creative, self-initiative, energetic, well-organized, detail-minded and able to work independently.
  • Strong communication skills and being a good team player is a must.
  • Knowledge in using Canva would be an advantage.
  • Good command of written and spoken English and Chinese.
Join us and be a Pinkoist
Apply for the job with your cover letter, resume (in English), and answer the questions for further review!
*Please indicate your expected salary and availability in your CV.*

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About us

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Pinkoi 集團

Pinkoi 以茁壯亞洲設計生態圈為品牌使命,從台北出發,並陸續在東京、香港、曼谷、上海等地設立據點,以 AI 與大數據技術為根本,以跨境電商平台為基底,加上 SaaS 服務、實體展會活動等 OMO 管道提供設計品牌成長和國際拓展所需的養分,並期許為市場帶來更多國際級的設計品牌,為市場創造更多優質消費品牌的選擇,期望在每個送禮過節和值得紀念,都能用好設計滿足大眾對品味生活的嚮往。 設計購物平台 是亞洲跨境設計購物平台,販售設計商品、數位創作、體驗活動,商品涵蓋食衣住行育樂,並網羅海內外優質設計師群,堅持用好品味、客製化的獨特設計,讓每個人用好設計慶祝生活中的大小時刻,並將設計成為生活日常。

2011 年 8 月成立至今,致力於經營亞洲市場,期望讓迷人的好設計在全世界散發光芒,並創造一個讓生活更美好的設計生態圈。


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