Digital Marketing Specialist (Social Media)

Job updated 1 day ago

Job Description

Pinkoi, an online marketplace for unique and original design goods in Asia. Pinkoi Hong Kong Marketing team is responsible for communicating the story of the design brand and providing shopping inspiration for our customers in every special moment. We are looking for a talented digital marketing expert with creative but practical ideas to promote unique designs from Hong Kong to International markets.

Job Highlights / Keywords
#Campaign & Channel
#Marketing Creative Content & AI savvy
#Immediately available is a plus


  • Plan and manage all Social Media platforms strategy including content creation, posting and monitoring social community.
  • Work with Influencer and KOL to continuously achieve social media traffic goals.
  • Execute digital marketing campaigns for different business purposes such as brand awareness, traffic and GMV.
  • Monitor the performance of digital marketing campaigns and marketing channels, and prepare related reports and analysis with insights.
  • Support other ad-hoc marketing campaigns and projects.


  • Degree holder in Marketing, Journalism, Ecommerce or related disciplines.
  • 1 - 2 years practical experience in social media platforms like Facebook, Instagram or YouTube.  Fresh graduates are welcome.
  • Understanding social media trends and best practices across the digital and new media sectors.
  • Familiar with e-commerce and online shopping trends of Asian lifestyle goods and services in Hong Kong and Macau market.
  • Data-driven, creative, self-initiative, energetic, well-organized, detail-minded and able to work under high pressure.
  • Ability to create creative copywriting and content in Chinese independently.  Experience in video shooting would be an advantage.
  • Knowledge in using Canva would be an advantage.
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*Please indicate your expected salary and availability in your CV.*
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Pinkoi 集團

Pinkoi 以茁壯亞洲設計生態圈為品牌使命,從台北出發,並陸續在東京、香港、曼谷、上海等地設立據點,以 AI 與大數據技術為根本,以跨境電商平台為基底,加上 SaaS 服務、實體展會活動等 OMO 管道提供設計品牌成長和國際拓展所需的養分,並期許為市場帶來更多國際級的設計品牌,為市場創造更多優質消費品牌的選擇,期望在每個送禮過節和值得紀念,都能用好設計滿足大眾對品味生活的嚮往。 設計購物平台 是亞洲跨境設計購物平台,販售設計商品、數位創作、體驗活動,商品涵蓋食衣住行育樂,並網羅海內外優質設計師群,堅持用好品味、客製化的獨特設計,讓每個人用好設計慶祝生活中的大小時刻,並將設計成為生活日常。

2011 年 8 月成立至今,致力於經營亞洲市場,期望讓迷人的好設計在全世界散發光芒,並創造一個讓生活更美好的設計生態圈。


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