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SEO & Content Marketing Specialist

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Job updated about 2 months ago

Job Description

Pinkoi is Asia’s leading online marketplace for original design goods, digital creations and workshop experiences, featuring exclusive offerings from an array of exceptional international makers and designers. 

SEO & Content Team is a sub-team of Pinkoi Global Performance Marketing Team.  It manages Pinkoi’s SEO content globally aiming for  driving organic traffic, engagement, and leads by professional SEO strategies and writing SEO-friendly articles, basic meta and body copywriting skills. We are seeking a data-passionate, customer-obsessed, highly motivated self-starter to join as a full time teammate. 

Location: Pinkoi Taipei Office or Pinkoi Japan Office

Responsibilities

  • Own Pinkoi JP Organic Channel, to analyze, develop and implement SEO strategies, tactics and actions timely. 
  • Test, measure, optimize SEO content marketing activities on an ongoing basis with the goal of increasing Pinkoi JP market organic traffic. Plan, execute and optimize on-page website content and landing pages included key webpages.
  • Asist and manage Pinkoi Blog (Pinkoi Zine) content in Japan, Taiwan, and Hong Kong. Set keyword strategies and coordinate with content freelancers to generate organic traffic, engagement, and leads.
  • Closely monitor Google’s regulations and algorithm. Proactively identify insights and key traffic drivers from SEO perspective and conduct recommendations to stakeholders, e.g. marketing teams and engineering teams, and follow through for implementation on all digital touch points.
  • Perform ongoing keyword research including discovery and expansion, prioritization and optimization.
  • Recommend changes to website architecture, layouts, content and other factors to improve SEO positions for target keywords.
  • Collaborate and define SOPs with the media buy team and other internal stakeholders to find the best balance between organic and paid search.

Essential Requirements

  • Advanced level in written and reading Japanese (Native speaker or JLPT N1 Level). Good command of spoken and written English or Chinese.
  • At least 1 year of SEO content marketing experience.
  • Experienced in various marketing and analytics tools and systems, e.g. Google Search Console, Google Analytics 4, WordPress, Ubersuggest, Ahrefs, Moz or any other similar marketing automation platforms/systems.
  • Highly sensitive to search trends in Japan.
  • Creative, strategic thinker, organized, self-motivated and eager to learn.
  • Must have excellent writing abilities for SEO-friendly articles and an unwavering eye for details, and basic meta and body copywriting skills in Japanese.

Big Advantages

  • At least 1 year working experience in E-Commerce.
  • Familiar with HTML, CSS, onsite keyword mapping, backlinks and/or link profile optimization. Familiar with Business Intelligence tools, e.g. Superset or other similar tools.
  • Knowledge and experience of ASO.
  • If you are a blogger, content creator, please feel free to provide your site link.
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Regular earnings reach NT$40,000
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About us

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Pinkoi 集團

Pinkoi 以茁壯亞洲設計生態圈為品牌使命,從台北出發,並陸續在東京、香港、曼谷、上海等地設立據點,以 AI 與大數據技術為根本,以跨境電商平台為基底,加上 SaaS 服務、實體展會活動等 OMO 管道提供設計品牌成長和國際拓展所需的養分,並期許為市場帶來更多國際級的設計品牌,為市場創造更多優質消費品牌的選擇,期望在每個送禮過節和值得紀念,都能用好設計滿足大眾對品味生活的嚮往。

Pinkoi.com 設計購物平台

Pinkoi.com 是亞洲跨境設計購物平台,販售設計商品、數位創作、體驗活動,商品涵蓋食衣住行育樂,並網羅海內外優質設計師群,堅持用好品味、客製化的獨特設計,讓每個人用好設計慶祝生活中的大小時刻,並將設計成為生活日常。

2011 年 8 月成立至今,致力於經營亞洲市場,期望讓迷人的好設計在全世界散發光芒,並創造一個讓生活更美好的設計生態圈。


Team

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HR Manager, Talent Acquisition
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Talent Acquisition
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Business Partner, People Operations
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Talent Acquisition Specialist
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Sr. Talent Acquisition Specialist
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HR Manager - TW