About Team:

You will join a team of professional advertising players, each of whom controls an advertising budget of more than USD1M per year, serving our own internal Internet App product with more than 10M users. We have all-round support capabilities for upstream and downstream as well as front-end and back-end. Through data-driven business decisions, we use the most scientific way to attract tens of millions of paying users in the market.

In this job, you will experience how a performance marketing team analyzes, solves problems, and strives for excellence. If you have the same ambitions as we do, willing to take up the challenges, pursue the ultimate goal, work with the top experts in the industry, learn and grow, and thus become the top, then you’re in the right place, your dream will be fulfilled here.

Job Description:

In this job, you will be experienced in attracting more potential paying users by investing an effective advertising budget. You need to control a number of regular and experimental ads at the same time. In addition, through testing and monitoring data, you will learn/experience judging the effect of advertising, summarizing and analyzing valuable experience accurately in a short time, and constantly pursue for better performance. Although you may face a variety of complex situations which require you to always keep a clear mind and make quick adjustments, it's an exciting and challenging job scope, and your efforts and hardwork will definitely be well-rewarded.

Responsibilities:

- Manage campaigns on major advertising platforms (Facebook, Google, Twitter) and other potential channels.
- Understand user behavior and requirements with the ability to convert insights into action to provide optimizations,options,and creative positions according to user groups in the key Asia Pacific region.
- Implement rigorous targeted user testing experiments, monitor daily data, and measure and summarize the experiment’s performance
- Continuously optimize campaign strategies with weekly, monthly and quarterly metrics analysis
- Cooperate with the product team to enable additional growth for user acquisition, engagement and retention
- Develop and execute strategies, providing solutions to the issues/problems and share the experiences with internal teams

About Team:

你將加入的是一個擁有一群專業廣告投放玩家的團隊，他們每人每年控制超過USD1M的廣告投放預算，服務於我們自己打造的擁有10M用戶的互聯網App產品。我們具備上下游和前後端的全方位支撐能力，透過數據驅動業務決策，用最科學的手段引入千萬市場規模的付費用戶。

你將在這份工作中體會到一個追求極致Performance的廣告投放團隊是如何分析、解決問題、並邁向卓越。如果你也與我們一樣擁有野心，不懼挑戰，追求極致；如果你希望與行業的頂尖行家一起共事、學習成長，成為Top… 那麼，這裡將成就你的夢想。

Job Descriptions:

你將要面對的工作，是透過投入有效的廣告預算，以獲取更多的付費用戶。你需要同時操控多項常規及實驗廣告，透過測試和監控數據，快速精確的判斷廣告投放效果，總結分析出有價值的經驗，並不斷追求更佳的Performance。你可能會面對各種複雜的境況，需要你始終保持清醒的思路並做出快速的應對調整。這是一項刺激而有挑戰的工作，但你一定能得到豐厚的回報。

Responsibilities:

- 管理公司在主要廣告平台上的廣告支出：Google、Facebook、Twitter，和其他潛在渠道。
- 了解用戶需求，根據亞太地區重點市場用戶群體做出創意定位、選擇和優化。
- 實施嚴格的目標用戶測試實驗，監控每日數據，並衡量和總結實驗績效。
- 通過每週、每月和每季度的指標分析，不斷優化廣告投放策略。
- 配合產品部門的活動，以獲取額外用戶增長及用戶留存。
- 投放策略制定，解決投放中的疑難問題，為團隊進行經驗分享。

Requirements:

- More than 5 years of performance marketing experience, of which at least 1 year of experience in App product advertising.
- Experience in advertising on Google or Facebook to bring effective paying users through campaigns, preferably on Twitter.
- At least 1 year of experience in using Appsflyer or similar advertising data analysis platform.
- Data acumen and strong data analysis capabilities for advertising-related KPIs.
- Possess outstanding logical thinking ability.
- Results-oriented, can quickly dismantle and solve problems.
- Ability to lead and coordinate team members to deliver tasks efficiently.
- Strong anti-stress ability, able to adapt to a fast-paced, multi-tasking work environment.
- Strong communication skills, bilingual in English and Mandarin, able to work with international teams across multiple fields.

Requirements:

- 5年以上廣告投放經驗，其中至少1年App類產品廣告投放經驗。
- 需要擁有在Google或Facebook進行基於優化投放帶來有效付費用戶的廣告投放經驗，有Twitter的投放經驗更佳。
- 需要有過至少1年使用Appsflyer或者同類廣告數據分析平台的經驗。
- 擁有對於廣告相關KPI的數據敏銳性和強大的數據分析能力。
- 擁有突出的邏輯思維能力。
- 結果導向，能快速拆解並解決問題。
- 具備帶領、協調團隊成員高效交付任務的能力。
- 強大的抗壓能力，能夠適應快節奏、多任務的工作環境。
- 清晰的溝通表達能力，能與跨多個領域的國際團隊合作。