【電子郵件行銷助理/專員】Email Marketing Coordinator/Specialist

Updated 27 days agoMarketing / Advertising » Marketer
POSITIVE GRID 佳格數位科技有限公司 work environment photoPOSITIVE GRID 佳格數位科技有限公司 work environment photoPOSITIVE GRID 佳格數位科技有限公司 work environment photoPOSITIVE GRID 佳格數位科技有限公司 work environment photoPOSITIVE GRID 佳格數位科技有限公司 work environment photo

Job Description

【Who We Are】

As a progressive D2C music tech company we create cutting-edge products that disrupt the norm and inspire music creation worldwide. With top-selling products that help our customers to fulfill their creative passion, we’re revolutionizing the way people make music.


【About the Role】

We are looking for an Email Marketing Coordinator/Specialist to join our fast-paced marketing team. You will manage and execute on a promotional calendar that drives sales and engagement from new & existing customers - by collaborating with copywriter, designer, marketing and dev teams to ensure initiatives are delivered on-time and executed with a high degree of accuracy and effectiveness.


【What You Will Do】

  • Manage overall customer engagement and lead conversion campaigns utilizing various tools, including but not limited to email, SMS, push notification, browser push, with a focus on email marketing in proportion.
  • Manage multi-channel communication calendar to oversee the cadence for customer experience optimization and monitor engagement rate, conversion rate… etc.
  • Plan & execute A/B testing for email/SMS campaigns to optimize KPIs, such as open rates, conversion rates, lead nurturing, etc.
  • Execute marketing automations to optimize the customer experience at different engagement stages and improve KPIs with goal setting in mind.
  • Create various types of email campaigns, including promotional emails, nurturing emails, newsletter, product news...etc. from ideation, execution to reporting.
  • Lead campaign setup and quality assurance within our CDP platform, Exponea.
  • Monitor both new and existing campaigns and optimize for conversion and engagement.
  • Work closely with cross functional teams to create and deliver compelling emails, including working with designers / copywriters on artwork and content (email copy, CTAs, subject lines, preheaders) that fulfill campaign objectives and are aligned with Positive Grid's brand guideline.
  • Assist with reporting and email metrics analysis on a weekly basis and share insights or new ideas upon results.

Requirements

【What You Need】

  • Degree in marketing, communications, business or related course of study.
  • A minimum 4 years of related working experience.
  • 1-2 years of experience in a digital marketing role (e-commerce, brand site, platform, email, social, paid ads etc.) will be a plus.
  • Experience in email platforms (Listrak, Klaviyo, Mailchimp, Constant Contact etc.) is preferred.
  • Experience in CRM platform (HubSpot, Salesforce, Exponea) will be a plus.
  • Must be an expert in creating email drip campaigns and overall automation email series.
  • Demonstrated collaborative skills and ability to work well within a team.
  • Ability to work in a fast-paced environment.
  • Strong verbal and written communication skills in English.
  • Light HTML/CSS coding skill will be a plus.
  • Experience writing and editing marketing content a plus.

【What We Offer】

  • Opportunity to collaborate with talented international teams.
  • Inclusive and diverse work environment.
1
45K ~ 80K TWD/month
Optional Remote Work

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POSITIVE GRID 佳格數位科技有限公司

台北市中山區長春路 176 號 11 樓

About us

厭倦傳統無趣的管理文化?
想要有舞台發揮自己的創意跟挑戰自己的極限?
想要做出讓自己都覺得驚豔的產品?
我們在找 A PLAYER! 我們把聰明的人聚在一起,做出最好的產品。

Positive Grid 聚集了一群熱愛音樂的人,希望以領先業界的音訊處理技術和不斷創新的精神,改變過往樂手做音樂的習慣.我們最初開發的軟體,讓輕便的電腦、平板、甚至是手機,可以取代笨重的實體音箱。
2016 年,我們邁向硬體產品,推出 BIAS HEAD、Pedal 系列等產品,未來更期許能夠透過科技技術將軟體、硬體整合,搭配雲端技術,給樂手們更高品質、多元的音樂體驗。

Team

Positive Grid

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